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You are here: Home / Nursery News / Woodburn Nursery & Azaleas, Tom Fessler join Bower & Branch network

Woodburn Nursery & Azaleas, Tom Fessler join Bower & Branch network

By Bill Goloski — Posted May 7, 2018

Woodburn Nursery & Azaleas logo

Bower & Branch logoWoodburn Nursery & Azaleas Inc., Woodburn, Oregon, announced that it has become a member of the Bower & Branch grower network, with Tom Fessler, president of Woodburn Nursery, set to serve on the organization’s board of directors.

Bower & Branch is an e-commerce site populated with products from independent growers and garden retailers from the Midwest to the northeastern United States. Woodburn Nursery & Azaleas is the first West Coast grower to join in the network, which streamlines the group’s ability to ship products nationwide.

Optimistic about the future of the horticulture industry, Fessler invested in the online consumer-driven business model as part of the strategic mindset that follows a grower’s products to the end user. “[Future growers] need to understand plant-handling automation, the impact of changing weather, how to create an alternative to commoditization, pricing pressure, a go-to market strategy, labor-shortages and the expense of connecting with an ever-changing home consumer,” he said. “When we looked at it that way, it was clear that the right decision was the one where we partnered with Bower & Branch.”

Visit Bower & Branch to learn more about their story.

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Filed Under: Nursery News Tagged With: bower & branch, Business, Nursery News, Retail Nurseries, woodburn nursery & azaleas

About Bill Goloski

Bill Goloski is the publications manager at the Oregon Association of Nurseries and the art director for Digger magazine.

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