Bridget Behe Ph.D. will share new marketing research in a tHRIve webinar, Plant Benefits or Features: Which Cue is More Effective?, starting at 4 p.m. on April 15. Behe’s prior research revealed that young consumers are drawn to branded plant products over non-branded ones, and they want more information on signage. Her new research examines how some plant benefits resonate differntly with certain demographics. The webinar will take place over Zoom; click here to register.
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About Bill Goloski
Bill Goloski is the publications manager at the Oregon Association of Nurseries and the art director for Digger magazine.