Last fall, I had the opportunity to meet Dr. Bridget Behe, a professor of horticulture at Michigan State University. She was giving a presentation on her research into the marketing of edible and ornamental horticultural crops, which is her area of expertise. If you are not familiar with Dr. Behe’s podcast, “Connect 2 Consumer,” I […]
Terra Nova Nurseries heads to plant expo in China
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Oregon-based Terra Nova® Nurseries Inc. will showcase their plant breeding and genetics at the International Horticultural Exhibition 2019, which runs from April 29 through October 7 in the Expo Park of the Yanquin District of Beijing, China. Terra Nova will be the only American company to exhibit at China’s largest horticultural expo in nearly 10 […]
Remarkable annuals
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Annual bedding and garden plant sales represent approximately 70 percent of the total U.S. bedding and garden category, according to the USDA National Agriculture Statistics Services, totaling $1.29 billion out of $1.86 billion wholesale. Annuals pick up where perennials leave off, providing colorful foliage and flower displays inside the season. Customers are continuously searching for […]
March 2019
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This month’s issue of Digger focuses on specialty nurseries. Articles include the challenges and rewards for specialty nurseries, the value of being an influencer, and marketing budget priorities. Also, read about Janet Poot’s tenure in the industry and how OSU researchers are looking at aphid control for Christmas tree growers. In this issue: A corner […]
The value of influence
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Nurseries strategically seek influence and recap the rewards About 10 years ago, Costa Farms launched a campaign called “O2 for You,” which was designed to play up the valuable role that houseplants can play in cleaning pollutants out of indoor air. The Miami, Florida-based horticultural grower — now one of the largest in the world — compiled […]
A corner of the market
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The path of the specialty nursery has unique challenges and rewards There are many Oregon wholesale growers that offer something for everyone. For them, it’s all about variety — growing and shipping as much of what their customers need as possible. Specialty growers, by contrast, are a whole different breed. They pick one plant and […]
February 2019
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As some nurseries begin building relationships with gardening groups, columnist Mike Darcy shares what many homeowners have planned for their yards this season. Growers also consider how recent tariffs are impacting Oregon’s nursery industry, or how to use grapes in their production line. In this issue: Garden clubs: Cultivating buzz: Growers benefit by building relationships with […]
Taxing times for trade
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How Trump’s tariffs and trade policies are impacting Oregon’s nursery industry Jeff Stone has been in the nursery industry in Oregon for nearly 15 years. And in that time, the executive director of the Oregon Association of Nurseries has seen his share of industry ups and downs, particularly in the area of trade. Most recently, […]
January 2019 — The Nursery Country Issue
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There are many reasons we call Oregon “Nursery Country.” In this issue, we profile nurseries that exemplify the advantages of Oregon’s outstanding soil, climate, and skilled growers: Kuenzi Turf and Nursery, Plants West Inc., and Arrowhead Ornamentals. In this issue: Exceptional by nature: The climate is mild, with enough winter cold for dormancy. That’s essential for […]
Exceptional by nature
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There are many reasons we call Oregon “Nursery Country.” The climate is mild, with enough winter cold for dormancy. That’s essential for spring growth. The growing season is long. Plants grow faster to market-ready size and can be shipped sooner. And in the Willamette Valley, rainfall is abundant. Plants can grow and thrive even as […]
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