Digger magazine

Serving the Northwest Nursery Industry for Over 50 Years

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Lessons from a rebrand

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Tillamook Creamery — and the cheese, ice cream, yogurt, and butter it produces — is an Oregon Coast institution with international reach. Its products are available around the globe. I’m passionate about Tillamook cheese. It’s the only cheese I will buy, and their ice cream is a treat. Recently, in celebration of their 110th anniversary, […]

Social networking tips for garden center businesses

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More than three-quarters of Internet users over the age of 15 use at least one social media site, and the more social media sites and apps there are, the more your customers will be expecting to be able to find and engage with you online. If they can’t find your business on Facebook, Twitter or […]

The value of the green label

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Survey tests whether customers will pay more, as well as which messages resonate the most By Lloyd Nackley, Bruce Colman and Sharon Selvaggio We’ve all heard it. People are worried about pollinators and want to do what they can to help. Some are planting pollinator gardens, taking up beekeeping, or choosing organic foods to try […]

March 2019

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This month’s issue of Digger focuses on specialty nurseries. Articles include the challenges and rewards for specialty nurseries, the value of being an influencer, and marketing budget priorities. Also, read about Janet Poot’s tenure in the industry and how OSU researchers are looking at aphid control for Christmas tree growers. In this issue: A corner […]

A corner of the market

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The path of the specialty nursery has unique challenges and rewards There are many Oregon wholesale growers that offer something for everyone. For them, it’s all about variety — growing and shipping as much of what their customers need as possible. Specialty growers, by contrast, are a whole different breed. They pick one plant and […]

Common questions from the summer

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It probably goes without saying that it has been a long, hot summer and early fall. With record high temperatures and little or no rain, one might have expected customers to stay away from garden centers. However, this was not the case. Customers continued to shop for plants and also relied heavily on garden centers […]

Oregon Nursery Country shows its best at Farwest 2018

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Growers, landscapers, retailers, brokers, landscape architects, educators, service providers and suppliers came together for the 2018 Farwest Show, held August 22–24 at the Oregon Convention Center in Portland. Some were new to the industry, while others have been attending or exhibiting since the show was founded in 1973. Every age and experience level could find […]

Farwest Show judges, attendees agree on ‘Cherry Choco Latte’ Rose Mallow for top honors

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  Updated August 28, 2018 to include People’s Choice winners announced the last day of the show. Judges and attendees at the 2018 Farwest Show agreed in each selecting SUMMERIFIC ‘Cherry Choco Latte’ Rose Mallow (Hibiscus SUMMERIFIC® ‘Cherry Choco Latte’ PPAF CBRAF) as the Best in Show winner in the show’s New Varieties Showcase. ‘Cherry Choco […]

Farwest Show seminars for garden retailers

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The 2018 Farwest Show, August 22–24 in Portland, Oregon, has scheduled a series of seminars that will give garden retailers informative insights on e-commerce and marketing with workshops and events. Retail experts Sid Raisch and Tina Bemis will share first-hand experiences and tips for success. Raisch, consultant for The Garden Center Group, and president and […]