Retailers find success pairing houseplants with a new breed of hard goods Judy Alleruzzo has witnessed many different trends during her 35 years at Al’s Garden & Home in Woodburn, where she is the houseplants and perennials buyer. In the past six to seven years, succulents have been the go-to plants that reignited the houseplant […]
Meeting online customer expectations
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Prepare before jumping into online retail, lest the opportunity become a pitfall COVID-19 pushed many garden centers to catch the growing wave of online shopping. E-commerce sales are forecasted to account for nearly a fifth of all U.S. retail sales by 2025, according to Statista. Total retail e-commerce sales in 2021 increased 17.9%, according to […]
Trees that stand above
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This issue of Digger is devoted to trees,and this made me reflect on some of the many benefits they provide for us. Perhaps Henry David Thoreau summed my reflections best in his famous words: “I took a walk in the woods and came out taller than the trees.” Trees certainly do contribute much to our […]
February 2022 — Retail Outlook issue
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As home gardening activity continues to grow during the pandemic, the February issue of Digger asks how independent garden centers are capitalizing on the moment. Retailers share how they’re following color trends, connecting with their customers in the store and online, as well as meeting homeowners’ other garden tool needs. Plus, researchers discuss testing ultraviolet […]
Loyal legions
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Building repeat business and loyal customers isn’t easy – but it works wonders Brenda Powell’s great-grandparents started Garland Nursery in Corvallis, Oregon, 84 years ago. The retail nursery, which sits on six peaceful acres in the country, has passed down through four generations and is now owned by Powell and her siblings, Lee Powell and […]
More than just plants
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Hard goods will help build sales, if retailers pay attention to customer needs There is no garden center without plants, but the stock carried shouldn’t necessarily end with green goods. By offering hard goods, retailers can increase the total value of the sale, build profit, and give customers what they want without making them go […]
A green renewal
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Trend watchers say green is the hot color, which has implications for garden retailers Whether muted or bright, foliage or flower, color drives the nursery industry, and many trend settlers say green is the Color of the Year for 2022. The first announcement came at last summer’s Cultivate’21 trade show from Garden Media Group, a […]
Emerging with confidence
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As we enter year three with COVID-19 and its variants raging around us, it appears that most garden centers have made the necessary adaptations to stay open. Initially there was much confusion, and rightly so because we have never been in a situation like this. Many garden centers were temporarily closed to make the necessary […]
An endless source of joy
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Maurice Horn and Mike Smith founded Joy Creek Nursery in 1992 with a simple motto: “We are creating the nursery we always wanted.” Sadly, after almost 30 years, it was announced in October that, Joy Creek Nursery would close on November 7, 2021. Much has changed since 1992 when they opened a specialty nursery in […]
Let’s address a dry topic
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In the August issue of Digger, I discussed some of the effects of the very dry summer season, not only in the Pacific Northwest, but in much of the western United States. Many readers and other gardeners commented about the article. As a result, I looked more closely at the surrounding neighborhood, as well as […]
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