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Serving the Northwest Nursery Industry for Over 50 Years

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Seeding the need to garden

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Nothing about the spring 2020 garden season has been ordinary. From March onward, the COVID-19 pandemic has impacted many facets of the garden industry in ways no one could have predicted. Six months ago, if you had described a scene where shoppers and workers were wearing masks and standing six feet apart, no one would […]

New Mexico garden retailers can reopen

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Independent nursery retailers in New Mexico have won the right to reopen for business, provided they do it via curbside pickup and/or delivery service only. The state government had previously left garden centers, retail nurseries and retail greenhouses off the state’s list of essential businesses, although farms — a category that includes wholesale growers — were […]

Garden centers must remain closed in Pennsylvania

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The Pennsylvania Landscape & Nursery Association (PLNA) submitted a request that independent, family-owned garden centers be considered essential businesses during the COVID-19 pandemic, but received a response that no change would be made, according to the association website. Other states in the northeastern U.S., including Delaware, Maryland, New Jersey, New York, and Ohio, have allowed […]

Mastering the merge

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Nurseries share the benefits of integrating wholesale and retail in one operation It was 38 years ago and Grace Dinsdale had just launched Blooming Nursery, a wholesale nursery in Cornelius, Oregon; just west of Hillsboro. Her goal from the get-go had been to operate as a wholesale nursery that could supply the industry with a […]

January 2020 – Nursery Country Issue

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With its rich volcanic soil, mild weather, and natural resources, Oregon is a great place for wholesale and retail garden center growers. Meet the fantastic business partners who are just one part of Oregon’s nearly one-billion-dollar nursery and greenhouse industry. Here’s a peek at the featured nurseries: Also in this issue, researchers discuss fire blight, […]

A place where people can grow

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David Sather wanted a place to grow. After spending years developing a landscaping business in the Seattle area, he was ready to chase a dream by raising his own plant material. When David arrived in Oregon, he knew he had found his place. Todd Williams wanted a place to grow. After working at a retail […]

Knowing your customers

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“Location, location, location.” I have often heard that those three words are paramount for any brick-and-mortar retail business. I do not dispute their importance. Location matters for garden centers, too, but I think that three other words have greater importance: “Know your customers.” Knowing your customers — where they are coming from and what kinds of […]

Shades of meaning

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It’s my privilege to work with a team of talented designers. One of them — Rachel Getsinger, Pivot’s senior design lead — takes the lead on many of our logo and branding projects. Recently, she has introduced Color Theory 101 to our clients when we present logo color options. In this month’s article, I’m passing […]

October 2019

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Learn how retail nurseries are bringing customers into the stores during the off-season. Plus, Christmas tree farmers who weathered through the rough recession share their outlook on the future, and Oregon State University talks about their new hazelnut cultivars. In this issue: Retail for the holidays: Garden centers transform themselves into destinations for fall and […]