The mask mandate is over. It seems like everyone recently has a little extra pep in their step. Life resembles a somewhat normal state again. Combine that with the spring air and return to outdoor activity, and “revitalized” is the proper word for the feeling. Speaking of revitalization, it is time to look at restoring […]
Fly like an EAGL!
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I am heading to Austin, Texas shortly. I’m going to assist my brother, Chris (president of Robinson Nursery Inc.), and his wife, Marie (marketing director at Robinson), in finishing the capstone course for Dr. Charlie Hall’s EAGL program (Executive Academy for Growth and Leadership). For those of you who haven’t heard about this program, it […]
It’s about relationships
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As we turn the page to February, there are a flurry of things that come to mind. Digging, inventory, and orders have been finalized — and now, we gear up for the craziness of shipping. We use the month of February to knock the rust off and prepare for peak shipping to come. Coming off […]
What sets Oregon apart
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The Nursery Country issue of Digger is quite possibly my favorite edition of the magazine each year. We get an in-depth look into the nursery and greenhouse operations that make our members world-class. With COVID-19 still in effect and tours being tough to come by, this issue is the best thing short of a tour […]
With purpose comes passion
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Fall has arrived and is running its course. The deciduous trees have progressed through their show of fall color and have dropped their leaves. In the plant grower’s world, this turns the page to harvest season. At the mention of the words “harvest season,” a litany of tasks runs through my mind — all associated […]
The start of a beautiful journey
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Hello everyone. For those of you who don’t know me, my name is Josh Robinson. Alongside my parents, Rick and Roxanne, and brother, Chris, I am a co-owner of Robinson Nursery in McMinnville, Oregon. Mom and Dad started the business in 1984. I consider myself blessed to have been raised on the farm and as […]
Working for future generations
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When I look back on this past year, countless emotions come to mind. There is one in particular that I keep circling back to, and that is gratitude. For those of us in the nursery industry, we have much to be thankful for. While many sectors were hit hard by the pandemic, ours experienced rejuvenation […]
Weathering the storm
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August has always been a month I look forward to. As summer draws toward an end, it’s a big time of transition for our family. Between football practices, trying to squeeze in one more trip to the lake, and scrambling to find last-minute school supplies, there is much to accomplish before Labor Day hits. On […]
Stop and smell the roses
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The annual chaos of spring has slowed down a bit the past few weeks here in Nursery Country. It’s almost a mirror image of the chaos curve we see in the Fessler household each year. Flower season has its big push through Mother’s Day. The weekly yardwork around the house is in full effect at […]
Smart stewardship
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It’s tough to think about the future when we’re trying to keep up with solving the problems of the day. This is something we face nearly every spring, when the most important thing is getting plants out the door to our customers. We do, however, need to set aside time to strategically plan for the […]