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You are here: Home / Archives for Pivot Points

Search engine optimization: Helping customers find you

By Shelly Weasel — Posted July 1, 2020

Previously, I offered some tips on putting your website to work for you. This month, I’m back to help make sure your website can be discovered by search engines, such as Google, which is vital to helping both customers and other businesses find you on the internet. The primary goal of search engine optimization (SEO) […]

Filed Under: Columns, Pivot Points Tagged With: Digger, Digger magazine, Marketing, Pivot Points

The first employee people see

By Shelly Weasel — Posted April 24, 2020

Imagine you hired an employee who, when asked about your inventory, could only tell people what you used to sell. Or when asked where an item could be found, could only inexplicably point to empty space or not answer at all. Simply put, a single interaction with this employee might lead your customers to assume […]

Filed Under: Columns, Pivot Points Tagged With: COVID19, Marketing, Pivot Points

Knowing customer needs before they do

By Andy Peterson — Posted February 26, 2020

You’ve got a great location. You’ve got massive inventory lined up on nursery benches. Perhaps, you even have indoor lines of merchandise, such as home décor and clothing. As far as you can tell, you’ve got everything a good nursery or garden center should have. So, why aren’t people buying anything? Accurately anticipating your customers’ […]

Filed Under: Columns, Pivot Points Tagged With: Digger, Digger magazine, Marketing, Pivot Points

Spending your first digital dollars

By Ian Doescher — Posted January 1, 2020

Beyond the ads you see on Facebook, Instagram, and Google, digital advertising may be something of a mystery to you. Many small- and medium-sized businesses aren’t sure where to start when it comes to digital marketing, because it is still fairly new and its landscape is ever-changing. Given the challenges, you may be curious about […]

Filed Under: Columns, Pivot Points Tagged With: Digger, Digger magazine, digital, Marketing, Pivot Points

Does your customer’s experience match your marketing?

By Ian Doescher — Posted December 28, 2018

Imagine this scenario: you see Apple’s commercials. They’re full of young people having fun, living their best lives (we’ve all seen them). You see Apple’s advertising — slick, smooth, promising technology that changes your life and leads you into the future. You hear about Apple’s products and how innovative and game-changing they are for the […]

Filed Under: Columns, Pivot Points Tagged With: Business, Digger, Digger magazine, Marketing, Pivot Points

Brand positioning

By Ian Doescher — Posted July 31, 2018

The thing that beats price, quality, or service every time 1. Quality: “We have the best products or services around. No one can beat the things we sell!” 2. Price: “You’ll pay less with us than you will anywhere else. No one can beat our prices!” 3. Service: “We have better service than anyone else. […]

Filed Under: Columns, Pivot Points Tagged With: Business, Consumer trends, Digger, Digger magazine, Marketing, Pivot Points, Retail Nurseries

Five business books worth reading

By Ian Doescher — Posted June 25, 2018

I love reading in just about any genre, but I don’t love reading books about business. The writing is often dry, the information sometimes unhelpful, and the tone often a little too boastful for my taste. That said, the right book can make a significant impact on work habits, creativity, and overall outlook. Here are five […]

Filed Under: Columns, Pivot Points Tagged With: Business, Digger, Digger magazine, Marketing, Pivot Points

Marketing efficiency

By Ian Doescher — Posted April 30, 2018

This is the Efficiency Issue of Digger, so I’m joining the party to talk about efficiency in marketing. By that I mean ways you can do more with less: less time, less money, fewer resources and so on. You may be expending too much time, effort or money. Here are a few simple suggestions for […]

Filed Under: Columns, Pivot Points Tagged With: Digger, Digger magazine, Marketing, Pivot Points

When simplicity beats creativity

By Ian Doescher — Posted February 27, 2018

At Pivot, the marketing agency where I work, I have the enviable (at least I think so) position of being on a creative team tasked with dreaming up creative campaigns for our clients. We’re the group that sits around bringing every resource to bear — clever plays on words, less clever puns, cultural references, eye-catching […]

Filed Under: Columns, Pivot Points Tagged With: Business, Marketing, Pivot Points, Retail Nurseries, Wholesale Nurseries

Who is the hero of your ads, and why does it matter?

By Ian Doescher — Posted December 22, 2017

Have you ever noticed how most Internet companies advertise their services? One company has super-fast speeds, one has ultra-fast speeds, one has blazing-fast speeds, and another has lighting-fast speeds. What’s the difference between super-, ultra-, blazing-, and lighting-fast speeds? Your guess is as good as mine. These companies are making a mistake many advertisers make […]

Filed Under: Columns, Pivot Points Tagged With: Business, Marketing, Pivot Points, Retail Nurseries, Wholesale Nurseries

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CORONAVIRUS COVERAGE

Trade shows in the time of COVID

A demand ‘renaissance’ for nurseries

Western Nursery & Landscape Association falls victim to pandemic

MANTS 2021 to move online due to COVID-19

Nor Cal trade show canceled due to COVID-19

Reflections on Farwest

More articles

NURSERY NEWS

McHutchison and Vaughan’s Horticulture appoints new leadership, sales team

Friends of Nurseries awards announced by OAN

Oregon Garden Foundation reclaims management role

Zielinski appointed to state board of ag

Disaster loans available for drought-stricken nurseries

More Nursery News

FARWEST SHOW UPDATES

People’s Choice Award winners announced for the 2020 Farwest Show New Varieties Showcase

Augmented reality app allows New Varieties Showcase voting

Farwest Show launches virtual contest to crown 2020 New Varieties Showcase winners

MANTS 2021 to move online due to COVID-19

Growing with the industry: Farwest memories

More Updates from Farwest

From the pages of Digger

January 2021 – Nursery Country

December 2020

The Transportation Issue — November 2020

The Advocacy Issue: October 2020

September 2020

August 2020 — Farwest Edition

More issues of Digger

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