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Serving the Northwest Nursery Industry for Over 50 Years

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Past, present and future

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Flowering cherry trees remain popular, from old mainstays to new selections, with more on the way It’s March, and soon showy displays of Japanese flowering cherry trees will trumpet their annual announcement that spring has arrived. Thus, consumers will be prompted to head to garden centers with hopes of adding the ephemeral beauty of these […]

Meet the Leader: Ben Verhoeven

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PresidentPeoria Gardens Inc.OAN member since 2012 OAN roles/positions:• OAN Board of Directors Executive Committee – member at large Tell us about yourself As a second-generation nursery owner, I grew up on a farm my father, Tom Verhoeven, started in 1983. My first job was filling flats for pocket change. Agriculture was just one my interests […]

Making every step count

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Every family has traditions. In the Fessler family, we have one time-honored tradition that dates back long before my time. Each winter — typically on a cold, wet winter Saturday — our extended family gathers in Grandpa’s shop to make sausage. It’s taken decades of practice, but the process has evolved over the years into […]

Going halfway to understand the new buyer

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In the nursery and greenhouse industry, we have always had to follow and understand consumer trends. Otherwise, we will never be able to build business models capable of enduring countless shifts in behavior. The changes in preferences and mores also influence a government that is tone deaf at times, more concerned with shaping behavior than […]

B2B interaction meets the next horizon

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The Oregon Association of Nurseries exists for one purpose — to help the members succeed in growing the best plants in the world. Oregon’s growers are doing their part. Recent data show the industry once again surpassing the $1 billion mark in sales. Resiliency never has had a better example than our members. They got […]

January 2021 – Nursery Country

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With all the changes that happened this year, one thing didn’t: The nursery and greenhouse industry continues to be the #1 segment in Oregon agriculture. This year, we feature Advanced Ornamentals Inc., Ernst Nursery & Farms, Lone Elder Nursery, and Swan Island Dahlias in our annual Nursery Country issue. Meet the growers making some of […]

The greatest benefit of all

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We often hear the phrase, “Membership has its benefits.” When we invest in a membership organization or cause, we expect to see a financial or emotional return on that investment. The Oregon Association of Nurseries (OAN) offers several programs that directly impact your bottom line, with a prime example being our health and dental insurance […]