Flowering cherry trees remain popular, from old mainstays to new selections, with more on the way It’s March, and soon showy displays of Japanese flowering cherry trees will trumpet their annual announcement that spring has arrived. Thus, consumers will be prompted to head to garden centers with hopes of adding the ephemeral beauty of these […]
Meet the Leader: Ben Verhoeven
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— PostedPresidentPeoria Gardens Inc.OAN member since 2012 OAN roles/positions:• OAN Board of Directors Executive Committee – member at large Tell us about yourself As a second-generation nursery owner, I grew up on a farm my father, Tom Verhoeven, started in 1983. My first job was filling flats for pocket change. Agriculture was just one my interests […]
Going halfway to understand the new buyer
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— PostedIn the nursery and greenhouse industry, we have always had to follow and understand consumer trends. Otherwise, we will never be able to build business models capable of enduring countless shifts in behavior. The changes in preferences and mores also influence a government that is tone deaf at times, more concerned with shaping behavior than […]
B2B interaction meets the next horizon
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— PostedThe Oregon Association of Nurseries exists for one purpose — to help the members succeed in growing the best plants in the world. Oregon’s growers are doing their part. Recent data show the industry once again surpassing the $1 billion mark in sales. Resiliency never has had a better example than our members. They got […]
January 2021 – Nursery Country
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— PostedWith all the changes that happened this year, one thing didn’t: The nursery and greenhouse industry continues to be the #1 segment in Oregon agriculture. This year, we feature Advanced Ornamentals Inc., Ernst Nursery & Farms, Lone Elder Nursery, and Swan Island Dahlias in our annual Nursery Country issue. Meet the growers making some of […]
Milestones and new beginnings
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— PostedAs we turn the page to 2021, many people take a moment around this time to reflect and rekindle the embers of a fresh start. Our natural surroundings can serve as a reminder of this process. Sprouting plants and budding trees signal new beginnings. Our industry plays an important role in that process. Many trees […]
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