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You are here: Home / Archives for OAN

Past, present and future

By Tracy Ilene Miller — Posted February 25, 2021

Flowering cherry trees remain popular, from old mainstays to new selections, with more on the way It’s March, and soon showy displays of Japanese flowering cherry trees will trumpet their annual announcement that spring has arrived. Thus, consumers will be prompted to head to garden centers with hopes of adding the ephemeral beauty of these […]

Filed Under: Plant Features Tagged With: Digger, Digger magazine, OAN, OAN Members, plant features

Meet the Leader: Ben Verhoeven

By Bill Goloski — Posted February 25, 2021

PresidentPeoria Gardens Inc.OAN member since 2012 OAN roles/positions:• OAN Board of Directors Executive Committee – member at large Tell us about yourself As a second-generation nursery owner, I grew up on a farm my father, Tom Verhoeven, started in 1983. My first job was filling flats for pocket change. Agriculture was just one my interests […]

Filed Under: OAN Members Tagged With: Digger, Digger magazine, OAN, OAN Members

Making every step count

By Kyle Fessler — Posted February 25, 2021

Every family has traditions. In the Fessler family, we have one time-honored tradition that dates back long before my time. Each winter — typically on a cold, wet winter Saturday — our extended family gathers in Grandpa’s shop to make sausage. It’s taken decades of practice, but the process has evolved over the years into […]

Filed Under: Columns, President's Message Tagged With: Digger, Digger magazine, OAN, OAN Members, Presidents Message

Going halfway to understand the new buyer

By Jeff Stone — Posted February 25, 2021

In the nursery and greenhouse industry, we have always had to follow and understand consumer trends. Otherwise, we will never be able to build business models capable of enduring countless shifts in behavior. The changes in preferences and mores also influence a government that is tone deaf at times, more concerned with shaping behavior than […]

Filed Under: Columns, Director's Desk Tagged With: Digger, Digger magazine, OAN, OAN Members, Politics

B2B interaction meets the next horizon

By Jeff Stone — Posted January 25, 2021

The Oregon Association of Nurseries exists for one purpose — to help the members succeed in growing the best plants in the world. Oregon’s growers are doing their part. Recent data show the industry once again surpassing the $1 billion mark in sales. Resiliency never has had a better example than our members. They got […]

Filed Under: Columns, Director's Desk Tagged With: Digger, Digger magazine, OAN, OAN Members, Trade Shows

Adapt, overcome and go live!

By Kyle Fessler — Posted January 25, 2021

Oregon nurseries have become well versed in the art of adversity. Out of sheer necessity, we have mastered the ability to adapt quickly to whatever may come at us. Winter can be a very erratic time for nursery growers in Oregon. Weather patterns can go from zero to 60 in the blink of an eye. […]

Filed Under: Columns, President's Message Tagged With: OAN, OAN Members, Presidents Message

January 2021 – Nursery Country

By Bill Goloski — Posted January 8, 2021

With all the changes that happened this year, one thing didn’t: The nursery and greenhouse industry continues to be the #1 segment in Oregon agriculture. This year, we feature Advanced Ornamentals Inc., Ernst Nursery & Farms, Lone Elder Nursery, and Swan Island Dahlias in our annual Nursery Country issue. Meet the growers making some of […]

Filed Under: Issues Tagged With: coronavirus, Digger, Digger magazine, OAN, OAN Members, Welcome to Nursery Country

The greatest benefit of all

By Kyle Fessler — Posted January 6, 2021

We often hear the phrase, “Membership has its benefits.” When we invest in a membership organization or cause, we expect to see a financial or emotional return on that investment. The Oregon Association of Nurseries (OAN) offers several programs that directly impact your bottom line, with a prime example being our health and dental insurance […]

Filed Under: Columns, President's Message Tagged With: Digger, Digger magazine, OAN, OAN Members, Presidents Message

Milestones and new beginnings

By Jeff Stone — Posted January 6, 2021

As we turn the page to 2021, many people take a moment around this time to reflect and rekindle the embers of a fresh start. Our natural surroundings can serve as a reminder of this process. Sprouting plants and budding trees signal new beginnings. Our industry plays an important role in that process. Many trees […]

Filed Under: Columns, Director's Desk Tagged With: Digger, Digger magazine, OAN, OAN Members, Politics

Protecting and promoting growers

By Kyle Fessler — Posted November 24, 2020

For those of you whom I haven’t had the pleasure of meeting, my name is Kyle Fessler. I am grateful to be able to serve the members of the Oregon Association of Nurseries (OAN) as president for 2021. My wife Mollie and I have been married for 11 years, and together we have five beautiful […]

Filed Under: Columns, President's Message Tagged With: Digger, Digger magazine, OAN, OAN Members, Presidents Message

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CORONAVIRUS COVERAGE

Virtual is the new reality – for now

Trade shows in the time of COVID

A demand ‘renaissance’ for nurseries

Western Nursery & Landscape Association falls victim to pandemic

MANTS 2021 to move online due to COVID-19

Nor Cal trade show canceled due to COVID-19

More articles

NURSERY NEWS

Horticulture authors to speak at Penn State symposium

McHutchison and Vaughan to establish one Chicago office

Eason Horticulture Resources hires for national sales team

Gloeckner transitions business to Ball Seed

Bailey adds to executive leadership team

More Nursery News

FARWEST SHOW UPDATES

People’s Choice Award winners announced for the 2020 Farwest Show New Varieties Showcase

Augmented reality app allows New Varieties Showcase voting

Farwest Show launches virtual contest to crown 2020 New Varieties Showcase winners

MANTS 2021 to move online due to COVID-19

Growing with the industry: Farwest memories

More Updates from Farwest

From the pages of Digger

February 2021

January 2021 – Nursery Country

December 2020

The Transportation Issue — November 2020

The Advocacy Issue: October 2020

September 2020

More issues of Digger

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