The OAN engages in a wide variety of issues affecting members Every legendary band or musician with a deep repertoire still has a song, like Lynrd Skynrd’s “Freebird,” they must play at every concert, usually during the encore. The Rolling Stones always end with “Gimme Shelter.” Bob Dylan plays “Blowin’ in the Wind.” Andy Williams […]
The Advocacy Issue, Part 3: The approach
OAN focuses on issues rather than party politics It’s 2020, and Americans are more polarized than ever. Their political institutions certainly reflect it. That was true even before COVID-19 and other unusual events of this year layered on an added patina of surreality. OAN Government Relations Committee member Leigh Geschwill described the landscape as “treacherous, […]
The Advocacy Issue, Part 2: The team
OAN members and experts work in tandem to protect nurseries Men and women roaming marble hallways in expensive attire — that’s what people may envision when they think of lobbying. And while professional advocates play a role, the OAN Advocacy Team has more players — and more layers. According to OAN Executive Director Jeff Stone, it […]
The Advocacy Issue, Part 1: The need
With a season on the brink, OAN responds The season was on the line, and everyone knew it. Normally, the word “season” might refer to collegiate or professional athletics. But for nurseries this past March, it meant something else. Spring shipping. With the proliferation of the COVID-19 pathogen, states were restricting businesses and their ability […]
One industry, one voice
Welcome to the Advocacy Issue of Digger. We have devoted most of this issue to showing you how the Oregon Association of Nurseries gets involved in policymaking and advocacy on behalf of the members. We wanted to take you “inside” and show you our mindset as well as the process and methods we follow. We […]
Our Oregon ‘Field of Dreams’
OK. The pandemic sucks, and not just for the reason of a legitimately insidious virus causing a massive loss of life and economic carnage. We are weary and fatigued with COVID-19 as it stretches into its seventh month. For certain, the year 2020 has enough memes to make it a standalone chapter in our lives. […]
The silver linings of COVID-19
When the pandemic started, it threw our businesses and lives into chaos. It was difficult to follow as scientists continually discovered more about the disease, and we all had to adapt. Social distancing slowed many of our plant production processes, and trips to the grocery store became infrequent. As we come into September and the […]
Augmented reality app allows New Varieties Showcase voting
Augmented reality is the next best thing to being there — at least where the hottest new plant introductions are concerned. Nursery professionals can view, and vote on, 2020 Farwest Show New Varieties Showcase selections using the new HipEngager™ augmented reality feature from showcase sponsor Hip Labels. They simply scan any plant photo from the […]
Growing with the industry: Farwest memories
Kathy LeCompte My husband Dave and I started Brooks Tree Farm in 1980, so we’re celebrating our 40th year in business this year. Our first year in the show was actually 1982. My mother and father had a booth with Drake’s Crossing Nursery, where I’d grown up on the farm. We developed a really unprofessional sales […]
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