One year ago, on March 6, 2020, Plant Nerd Night was held for the 19th consecutive year with more than 500 attendees. Little did we know that the following week COVID-19 restrictions would begin, and Plant Nerd Night suddenly had the dubious distinction of being the last large in-person consumer gardening event that year. Gone […]
A gardener’s optimism has no limits
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Resilient is a good word to use to describe Diana and Colby Lamb. Resilience is defined as spirit, hardiness, toughness, strength, buoyancy, and resistance. On September 8 at 12:15 a.m., there was a banging on the door of their Gates, Oregon house. It was a Marion County sheriff’s deputy telling them that there had been […]
COVID-19 lessons from plant societies
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In this unprecedented period of a COVID-19 pandemic, several forest fires with lingering air pollution, and a very dry summer that has stressed all our plants, garden centers have also had to make many adjustments to retain their current customer base. On top of that, they also need to attract new customers. Some garden centers […]
Gardening interest enters full bloom
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In my last column (June 2020), I wrote about some of the many changes that garden centers have had to make during the COVID-19 pandemic. The good news is that it appears that most garden centers managed to adapt to these new requirements. Since the COVID-19 situation is not abating, an appropriate follow-up would be […]
Seeding the need to garden
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Nothing about the spring 2020 garden season has been ordinary. From March onward, the COVID-19 pandemic has impacted many facets of the garden industry in ways no one could have predicted. Six months ago, if you had described a scene where shoppers and workers were wearing masks and standing six feet apart, no one would […]
Up, down and all around
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Sometimes popular phrases never really disappear. They just go dormant and then come back again. We might refer to them as being recycled, but I prefer using the word “dormant” since this is a garden column. The phrase “up, down and all around” was commonly used in garden training sessions in the 1970s and 1980s, […]
Gleams of an extended garden season
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Former Portland Rose Society President Rich Baer sent me a photo that he took this past Thanksgiving from his garden. It was a bouquet of roses. I have lived in the Portland area for many years and it is not often I’ve thought of picking a full bouquet of roses at the end of November! […]
Knowing your customers
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“Location, location, location.” I have often heard that those three words are paramount for any brick-and-mortar retail business. I do not dispute their importance. Location matters for garden centers, too, but I think that three other words have greater importance: “Know your customers.” Knowing your customers — where they are coming from and what kinds of […]
My Farwest Show favorites
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There are many reasons that I regularly attend the Farwest Show. One is for the social connection to others in the horticulture industry. There is camaraderie among garden people that I rarely see in other organizations, and it is hard to explain until you are part of it. I believe that social interactions are extremely […]
Are olives viable for Oregon?
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With a column title like What I’m Hearing, I am always listening for new ideas, new plants, trends in garden centers and new plant trials. Recently in a conversation with Ann Murphy, a communications and marketing manager at Oregon State University (OSU), I learned that the OSU North Willamette Research and Extension Center in Aurora, […]