Former Portland Rose Society President Rich Baer sent me a photo that he took this past Thanksgiving from his garden. It was a bouquet of roses. I have lived in the Portland area for many years and it is not often I’ve thought of picking a full bouquet of roses at the end of November! […]
Knowing your customers
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“Location, location, location.” I have often heard that those three words are paramount for any brick-and-mortar retail business. I do not dispute their importance. Location matters for garden centers, too, but I think that three other words have greater importance: “Know your customers.” Knowing your customers — where they are coming from and what kinds of […]
My Farwest Show favorites
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There are many reasons that I regularly attend the Farwest Show. One is for the social connection to others in the horticulture industry. There is camaraderie among garden people that I rarely see in other organizations, and it is hard to explain until you are part of it. I believe that social interactions are extremely […]
Are olives viable for Oregon?
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With a column title like What I’m Hearing, I am always listening for new ideas, new plants, trends in garden centers and new plant trials. Recently in a conversation with Ann Murphy, a communications and marketing manager at Oregon State University (OSU), I learned that the OSU North Willamette Research and Extension Center in Aurora, […]
Don’t overlook these late bloomers
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Don’t overlook these late bloomers During the busy spring months, when customers are buying nearly everything that is in bloom, they might overlook plants that don’t show off their color until late summer. I have many plants in my garden that are just coming into peak flower in August and September. Whenever we open our […]
Inspiration in other gardens
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Whenever I visit other people’s gardens, particularly at the start of the year, the conversation often turns to two questions. What new plants I am going to buy? And what were my favorite plants of the past season? I do not really have favorite plants for a season, but I might have a favorite plant […]
Specializing in the unique
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They would never be called a “garden center.” They would not be a place to go to for buying annuals in the spring. They have very few hard goods; it is unlikely that a customer would find garden chemicals, fertilizers, gloves and other items. Their locations are usually not in a metro area and they […]
Open gardens, open minds
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Gardening is a constantly changing hobby for many of us. When we visit garden centers, we are often not only buying plants that are familiar to us, but we are on the lookout for something new. Many private gardens have signature plants that might be a tree or shrub, or perhaps it is a plant(s) […]