Content marketing may not be a phrase you’ve heard — or maybe you’ve heard it and wondered, “What does that mean?” Wonder no more! Content marketing, simply put, is a way of marketing your own products and services not by directly promoting them, but by offering your knowledge and expertise to the public and letting […]
Keys to a ‘far from ordinary’ marketing campaign
Doing something unexpected is just one reason why the Farwest Fanatics marketing campaign has been so successful.
Build your success by expanding your network at Farwest
The 2017 Farwest Show is the place to meet like-minded nursery industry professionals.
Building a brand to stand the test of time
Marketing expert Ian Doescher compiles a list of evaulation tools to measure your brand by
A green industry means a green environment
The Oregon Association of Nurseries educates people about the benefits of the plant material grown in Oregon.
Little vanguards of the garden
Schools and retail garden centers can help nurture a new generation of plant lovers.
How to make compelling videos
Motion pictures are a great way to tell your brand story, and technology makes them easy to make.
Say enough, but not too much
Advertisers should resist the urge to cram an overabundance of information in their messages.
Smartphones and smarter marketing
Creating a mobile marketing plan is one of the smartest steps retailers can take to ensure their future business success.
Giving thanks to your customers
It’s a good time to think about saying thank you to the people who make your business work — your customers!
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