Digger magazine

Serving the Northwest Nursery Industry for Over 50 Years

You are here: Home / Archives for Marketing

Does your customer’s experience match your marketing?

By — Posted

Imagine this scenario: you see Apple’s commercials. They’re full of young people having fun, living their best lives (we’ve all seen them). You see Apple’s advertising — slick, smooth, promising technology that changes your life and leads you into the future. You hear about Apple’s products and how innovative and game-changing they are for the […]

When the well runs dry

By — Posted

When it comes to social media, customers expect to hear from the brands they love regularly. That means you need to post multiple times a week — maybe even every day! Maintaining a good social media page — whether on Instagram, Facebook, Twitter, LinkedIn, wherever — is often a lot of fun, but let’s be […]

Farwest Show 2018 speaker applies digital marketing to landscaping businesses

By — Posted

At the 2018 Farwest Show, Jack Jostes, an industry leader in digital marketing for landscape professionals, will deliver two presentations focused on driving foot traffic and improving online presence. In his first address, “Driving Foot Traffic for Green Industry Retailers with Digital Marketing,” Thursday, Aug 23, 8:30–9:30 a.m., Room B114, Jostes will look at what […]

The next generation of green minds

By — Posted

Seed Your Future launches BLOOM!, a vibrant national campaign which packages a discovery quiz, short videos and a library of educational materials from Scholastic that even businesses can use Retailers and wholesale businesses alike know that launching a new marketing campaign comes standard with a certain number of uncertainties. Will your audience like your message? […]

Where plant demand is headed

By — Posted

Nurseries navigate a new landscape as consumer demand evolves Americans love their pets. A lot. In 2017, they spent nearly $70 billion on their animal companions, and that number’s expected to rise to $100 million by the end of the decade, according to the American Pet Products Assocation. They also, it seems, love their smartphones, […]

Brand positioning

By — Posted

The thing that beats price, quality, or service every time 1. Quality: “We have the best products or services around. No one can beat the things we sell!” 2. Price: “You’ll pay less with us than you will anywhere else. No one can beat our prices!” 3. Service: “We have better service than anyone else. […]

Farwest Show speakers spotlight garden retail

By — Posted

The 2018 Farwest Show, August 22-24, in Portland, Oregon, will put garden retail front and center with industry experts Anne Obarski and Katie Dubow delivering talks on key facets of retail including personality conflict, customer experience, and emerging trends. Obarski, with two seminars, and Dubow, with one seminar, will speak on show opening day, Wednesday, […]

Excellence on display

By — Posted

Is it worth the trouble of creating a display or trial garden at your nursery? We spoke to several growers about the challenges and benefits Many wholesale and even retail nurseries establish a display garden on their premises. These gardens can impress, instruct and inspire customers, while showing them what the plants look like in […]

Five business books worth reading

By — Posted

I love reading in just about any genre, but I don’t love reading books about business. The writing is often dry, the information sometimes unhelpful, and the tone often a little too boastful for my taste. That said, the right book can make a significant impact on work habits, creativity, and overall outlook. Here are five […]