The 2018 Farwest Show, August 22-24, in Portland, Oregon, will put garden retail front and center with industry experts Anne Obarski and Katie Dubow delivering talks on key facets of retail including personality conflict, customer experience, and emerging trends. Obarski, with two seminars, and Dubow, with one seminar, will speak on show opening day, Wednesday, […]
Is it worth the trouble of creating a display or trial garden at your nursery? We spoke to several growers about the challenges and benefits Many wholesale and even retail nurseries establish a display garden on their premises. These gardens can impress, instruct and inspire customers, while showing them what the plants look like in […]
I love reading in just about any genre, but I don’t love reading books about business. The writing is often dry, the information sometimes unhelpful, and the tone often a little too boastful for my taste. That said, the right book can make a significant impact on work habits, creativity, and overall outlook. Here are five […]
This is the Efficiency Issue of Digger, so I’m joining the party to talk about efficiency in marketing. By that I mean ways you can do more with less: less time, less money, fewer resources and so on. You may be expending too much time, effort or money. Here are a few simple suggestions for […]
At Pivot, the marketing agency where I work, I have the enviable (at least I think so) position of being on a creative team tasked with dreaming up creative campaigns for our clients. We’re the group that sits around bringing every resource to bear — clever plays on words, less clever puns, cultural references, eye-catching […]
Have you ever noticed how most Internet companies advertise their services? One company has super-fast speeds, one has ultra-fast speeds, one has blazing-fast speeds, and another has lighting-fast speeds. What’s the difference between super-, ultra-, blazing-, and lighting-fast speeds? Your guess is as good as mine. These companies are making a mistake many advertisers make […]
There are so many digital tools you can use to reach potential customers these days: digital ads on Google or Facebook, social media pages and advertising, videos, remarketing, blogs, websites, and more! In this new and evolving landscape, it’s easy to forget about one of the first digital marketing tools many of us used: email. […]
Content marketing may not be a phrase you’ve heard — or maybe you’ve heard it and wondered, “What does that mean?” Wonder no more! Content marketing, simply put, is a way of marketing your own products and services not by directly promoting them, but by offering your knowledge and expertise to the public and letting […]
Doing something unexpected is just one reason why the Farwest Fanatics marketing campaign has been so successful.
The 2017 Farwest Show is the place to meet like-minded nursery industry professionals.