When it comes to social media, customers expect to hear from the brands they love regularly. That means you need to post multiple times a week — maybe even every day! Maintaining a good social media page — whether on Instagram, Facebook, Twitter, LinkedIn, wherever — is often a lot of fun, but let’s be […]
Farwest Show 2018 speaker applies digital marketing to landscaping businesses
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At the 2018 Farwest Show, Jack Jostes, an industry leader in digital marketing for landscape professionals, will deliver two presentations focused on driving foot traffic and improving online presence. In his first address, “Driving Foot Traffic for Green Industry Retailers with Digital Marketing,” Thursday, Aug 23, 8:30–9:30 a.m., Room B114, Jostes will look at what […]
The next generation of green minds
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Seed Your Future launches BLOOM!, a vibrant national campaign which packages a discovery quiz, short videos and a library of educational materials from Scholastic that even businesses can use Retailers and wholesale businesses alike know that launching a new marketing campaign comes standard with a certain number of uncertainties. Will your audience like your message? […]
Where plant demand is headed
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Nurseries navigate a new landscape as consumer demand evolves Americans love their pets. A lot. In 2017, they spent nearly $70 billion on their animal companions, and that number’s expected to rise to $100 million by the end of the decade, according to the American Pet Products Assocation. They also, it seems, love their smartphones, […]
Brand positioning
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The thing that beats price, quality, or service every time 1. Quality: “We have the best products or services around. No one can beat the things we sell!” 2. Price: “You’ll pay less with us than you will anywhere else. No one can beat our prices!” 3. Service: “We have better service than anyone else. […]
Farwest Show speakers spotlight garden retail
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The 2018 Farwest Show, August 22-24, in Portland, Oregon, will put garden retail front and center with industry experts Anne Obarski and Katie Dubow delivering talks on key facets of retail including personality conflict, customer experience, and emerging trends. Obarski, with two seminars, and Dubow, with one seminar, will speak on show opening day, Wednesday, […]
Excellence on display
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Is it worth the trouble of creating a display or trial garden at your nursery? We spoke to several growers about the challenges and benefits Many wholesale and even retail nurseries establish a display garden on their premises. These gardens can impress, instruct and inspire customers, while showing them what the plants look like in […]
Five business books worth reading
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I love reading in just about any genre, but I don’t love reading books about business. The writing is often dry, the information sometimes unhelpful, and the tone often a little too boastful for my taste. That said, the right book can make a significant impact on work habits, creativity, and overall outlook. Here are five […]
Marketing efficiency
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This is the Efficiency Issue of Digger, so I’m joining the party to talk about efficiency in marketing. By that I mean ways you can do more with less: less time, less money, fewer resources and so on. You may be expending too much time, effort or money. Here are a few simple suggestions for […]
When simplicity beats creativity
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At Pivot, the marketing agency where I work, I have the enviable (at least I think so) position of being on a creative team tasked with dreaming up creative campaigns for our clients. We’re the group that sits around bringing every resource to bear — clever plays on words, less clever puns, cultural references, eye-catching […]
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