Have you ever noticed how most Internet companies advertise their services? One company has super-fast speeds, one has ultra-fast speeds, one has blazing-fast speeds, and another has lighting-fast speeds. What’s the difference between super-, ultra-, blazing-, and lighting-fast speeds? Your guess is as good as mine. These companies are making a mistake many advertisers make […]
There are so many digital tools you can use to reach potential customers these days: digital ads on Google or Facebook, social media pages and advertising, videos, remarketing, blogs, websites, and more! In this new and evolving landscape, it’s easy to forget about one of the first digital marketing tools many of us used: email. […]
Content marketing may not be a phrase you’ve heard — or maybe you’ve heard it and wondered, “What does that mean?” Wonder no more! Content marketing, simply put, is a way of marketing your own products and services not by directly promoting them, but by offering your knowledge and expertise to the public and letting […]
Doing something unexpected is just one reason why the Farwest Fanatics marketing campaign has been so successful.
The 2017 Farwest Show is the place to meet like-minded nursery industry professionals.
Marketing expert Ian Doescher compiles a list of evaulation tools to measure your brand by
The Oregon Association of Nurseries educates people about the benefits of the plant material grown in Oregon.
Schools and retail garden centers can help nurture a new generation of plant lovers.
Motion pictures are a great way to tell your brand story, and technology makes them easy to make.
Advertisers should resist the urge to cram an overabundance of information in their messages.