Strong consumer interest drives demand for pollinator friendly plant selections As bees and other pollinators decline, the importance of building habitat in home gardens, parks, fields and commercial properties has edged into the public consciousness. Wholesale and retail nurseries can benefit from the market demand for plants that attract and nourish bees, butterflies and hummingbirds. […]
Where plant demand is headed
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— PostedNurseries navigate a new landscape as consumer demand evolves Americans love their pets. A lot. In 2017, they spent nearly $70 billion on their animal companions, and that number’s expected to rise to $100 million by the end of the decade, according to the American Pet Products Assocation. They also, it seems, love their smartphones, […]
Member Profile: Hopper Bros.
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— PostedListings on Nursery Guide 2018 Show booth: #12010, #12012, #12014 Founded: 1973 by Denny and Doug Hopper Key people: Denny and Joni Hopper, managing owners. Known for: Conifers, Christmas trees, pumpkins and farming crops Head office: 33285 S. Barlow Road, Woodburn, Oregon 97071-8715 Contact: 503-651-2493 [email protected] www.hopperbros.com The Farwest Show is widely known as a truly […]
Ferns … not just a fancy frond
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— PostedA friend that was recently visiting my garden commented that I had quite a few containers with ferns. Until he said it, I had not really noticed. The next day as I walked around my garden, I realized that it was true. I have been gradually adding ferns into my garden. Was this just me, or […]
Brand positioning
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— PostedThe thing that beats price, quality, or service every time 1. Quality: “We have the best products or services around. No one can beat the things we sell!” 2. Price: “You’ll pay less with us than you will anywhere else. No one can beat our prices!” 3. Service: “We have better service than anyone else. […]
The Farwest Show is the place to be
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— PostedI hear a lot about the beginnings of the Farwest Show. It started because an emerging agricultural sector decided to reach out beyond Oregon’s borders. Growers wanted to show off their quality plants and give tours of the beautiful nursery and greenhouse operations in the fertile Willamette Valley. Just as in the beginning, the plants […]
The ‘offseason’
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— PostedSometimes I feel that people outside the nursery industry think we only really work during our harvest season, which for most of us is in the spring. The prevailing thought among my non-industry friends seems to be that after we ship the present crop and plant next season’s crop, we simply kick back and wait. […]
July 2018
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— PostedGrowers can read about the pros and cons of creating a display garden for buyers to explore on site, or check out the colorful varieties of Agastache which are becoming a perennial favorite in this month’s Digger issue. Plus, the Farwest show is almost here! Explore the Farwest Show New Variety Showcase insert to see the latest […]
Meet the Leader: Patrick Newton
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— PostedMeet the Leader is a section of Digger Magazine that highlights the voices of Oregon’s nursery industry. Who is Patrick? I’m kind of a city kid who found his way into the nursery industry. I had owned a couple of small businesses that focused on yard maintenance and hardscapes. My father-in-law presented me with a […]
Ozone in the low zone
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— PostedThese oxygen molecules in the lower atmosphere, also known as smog, can damage growing plants During the summer, attention turns to air quality all over the western United States, as smoke from hot forest fires fills our valleys. Most of the smoke is made of small particulates that are not known to damage plants. At […]
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