Digger magazine

Serving the Northwest Nursery Industry for Over 50 Years

  • Digger-Employment_banner-2020-728x90px.jpg
  • NG_banner-2020-728x90px.jpg
  • FW_banner-2021-728x90px-1.jpg
  • Home
  • Articles
    • Nursery News
    • Features
    • Plants
    • Growing Knowledge
    • Operations
    • Nursery Country
    • Meta
  • Issues
  • Events
  • Farwest
  • Columns
    • Director’s Desk
    • Mike Darcy
    • Pivot Points
    • President’s Message
  • Employment Classifieds
  • Advertise
  • Subscribe
You are here: Home / Archives for Consumer trends

Satisfying in small spaces

By Tracy Ilene Miller — Posted June 24, 2019

Trees, conifers and weepers that fit the bill with beauty, versatility and easy maintenance Smaller yards haven’t changed homeowners’ need for shade or beauty. But, they have changed what will fit into a yard, which has changed the market and by extension, growers’ business focus. We asked growers to share favorite selections of small trees, […]

Filed Under: Plant Features Tagged With: conifers, Consumer trends, Digger, Digger magazine, Landscaping, Trees, weepers

Flowers, hearts and decapitations

By Jeff Stone — Posted January 25, 2019

Valentine’s Day is a day to show affection for our loved ones, but it also happens to be one of the most profitable holidays of the year. Although the giving of flowers makes up only a small part of the spending, far behind Christmas or Mother’s Day for our retailers, it still brings in customers […]

Filed Under: Columns, Director's Desk Tagged With: Business, Consumer trends, Digger, Digger magazine

Grower guidance vs. customer demand

By Tracy Ilene Miller — Posted September 25, 2018

Sometimes customers want one thing and climate wants another, but this dilemma presents opportunities for the grower If Mick Jagger had been a horticulturist, he might have sung, “You can’t always plant what you want.” Case in point: Sean Hogan, owner of Cistus Nursery (Portland, Oregon), was driving home from work in late August and […]

Filed Under: Nursery Operations Tagged With: Climate Change, Consumer trends, Digger, Digger magazine, Landscaping, Urban Forestry, Wholesale Nurseries

Amazon will sell Christmas trees this holiday season

By Bill Goloski — Posted September 19, 2018

Amazon is getting into the Christmas tree business, according to a report from the Associated Press. The online megaretailer, recently valued at $1 trillion, will deliver full-size, fresh-cut Christmas trees in large boxes to doorsteps this holiday season. The trees will be eligible for Amazon Prime shipping. Trees will be sent to customers within 10 […]

Filed Under: Nursery News Tagged With: amazon, Business, Christmas trees, Consumer trends, Nursery News

Where plant demand is headed

By Jon Bell — Posted July 31, 2018

Nurseries navigate a new landscape as consumer demand evolves Americans love their pets. A lot. In 2017, they spent nearly $70 billion on their animal companions, and that number’s expected to rise to $100 million by the end of the decade, according to the American Pet Products Assocation. They also, it seems, love their smartphones, […]

Filed Under: Nursery Operations Tagged With: Business, Consumer trends, Digger, Digger magazine, Marketing

Brand positioning

By Ian Doescher — Posted July 31, 2018

The thing that beats price, quality, or service every time 1. Quality: “We have the best products or services around. No one can beat the things we sell!” 2. Price: “You’ll pay less with us than you will anywhere else. No one can beat our prices!” 3. Service: “We have better service than anyone else. […]

Filed Under: Columns, Pivot Points Tagged With: Business, Consumer trends, Digger, Digger magazine, Marketing, Pivot Points, Retail Nurseries

Open gardens, open minds

By Mike Darcy — Posted October 1, 2017

Gardening is a constantly changing hobby for many of us. When we visit garden centers, we are often not only buying plants that are familiar to us, but we are on the lookout for something new. Many private gardens have signature plants that might be a tree or shrub, or perhaps it is a plant(s) […]

Filed Under: Columns, Mike Darcy Tagged With: Business, Consumer trends, Digger, Digger magazine, Home gardening, Mike Darcy, Operations, Plants, Retail Nurseries

An appetite for edibles

By Elizabeth Petersen — Posted October 1, 2017

When I grew up in southeast Portland in the 1950s and ’60s, my parents grew plenty of food in our yard. The parking strip in front of our house supported apple, peach, pear, plum and quince trees. The backyard held a full size cherry tree that boasted sweet fruit, provided comforting shade and supported both […]

Filed Under: Nursery Operations Tagged With: Business, Consumer trends, Digger, Digger magazine, Edibles, Food Gardening, Home gardening, Operations

Rainwater harvesting systems for the Willamette Valley

By Bill Goloski — Posted October 1, 2017

The recent trend toward more extreme periods of drought has been a shock to residents of the Pacific Northwest. Many are able to maintain their landscapes at high levels only through heavy summer watering. This has forced people of the Pacific Northwest, and people from all around the world, to rethink their water-use strategies, as […]

Filed Under: Growing Knowledge Tagged With: Consumer trends, Digger, Digger magazine, drought, Education, Oregon State University, OSU, rainwater harvesting, Sustainability

Stepping outside the box

By Mike Darcy — Posted August 1, 2017

From produce stands and cafés, to expanded product lines and cooking demonstrations, retail garden centers are trying novel approaches to attract new customers.

Filed Under: Mike Darcy Tagged With: Business, Consumer trends, Digger, Digger magazine, Operations, Plants, Retail Nurseries

  • 1
  • 2
  • 3
  • …
  • 9
  • Next Page »

CORONAVIRUS COVERAGE

Trade shows in the time of COVID

A demand ‘renaissance’ for nurseries

Western Nursery & Landscape Association falls victim to pandemic

MANTS 2021 to move online due to COVID-19

Nor Cal trade show canceled due to COVID-19

Reflections on Farwest

More articles

NURSERY NEWS

McHutchison and Vaughan’s Horticulture appoints new leadership, sales team

Friends of Nurseries awards announced by OAN

Oregon Garden Foundation reclaims management role

Zielinski appointed to state board of ag

Disaster loans available for drought-stricken nurseries

More Nursery News

FARWEST SHOW UPDATES

People’s Choice Award winners announced for the 2020 Farwest Show New Varieties Showcase

Augmented reality app allows New Varieties Showcase voting

Farwest Show launches virtual contest to crown 2020 New Varieties Showcase winners

MANTS 2021 to move online due to COVID-19

Growing with the industry: Farwest memories

More Updates from Farwest

From the pages of Digger

January 2021 – Nursery Country

December 2020

The Transportation Issue — November 2020

The Advocacy Issue: October 2020

September 2020

August 2020 — Farwest Edition

More issues of Digger

Connect with us online

  • Email
  • Facebook
  • Instagram
  • Twitter
​

News

  • Nursery News
  • Growing Knowledge
  • Nursery Operations
  • Meta

Features

  • Plant Features
  • OAN Members
  • Oregon Nursery Country

Columns

  • Director’s Desk
  • Mike Darcy
  • Pivot Points
  • President’s Message

Resources

  • OAN Home Page
  • Job Listings
  • Subscribe to Digger
  • Advertise in Digger
  • Online Plant Search

© Copyright 2020 Oregon Association of Nurseries · Admin