Valentine’s Day is a day to show affection for our loved ones, but it also happens to be one of the most profitable holidays of the year. Although the giving of flowers makes up only a small part of the spending, far behind Christmas or Mother’s Day for our retailers, it still brings in customers […]
Grower guidance vs. customer demand
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Sometimes customers want one thing and climate wants another, but this dilemma presents opportunities for the grower If Mick Jagger had been a horticulturist, he might have sung, “You can’t always plant what you want.” Case in point: Sean Hogan, owner of Cistus Nursery (Portland, Oregon), was driving home from work in late August and […]
Amazon will sell Christmas trees this holiday season
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Amazon is getting into the Christmas tree business, according to a report from the Associated Press. The online megaretailer, recently valued at $1 trillion, will deliver full-size, fresh-cut Christmas trees in large boxes to doorsteps this holiday season. The trees will be eligible for Amazon Prime shipping. Trees will be sent to customers within 10 […]
Where plant demand is headed
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Nurseries navigate a new landscape as consumer demand evolves Americans love their pets. A lot. In 2017, they spent nearly $70 billion on their animal companions, and that number’s expected to rise to $100 million by the end of the decade, according to the American Pet Products Assocation. They also, it seems, love their smartphones, […]
Brand positioning
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The thing that beats price, quality, or service every time 1. Quality: “We have the best products or services around. No one can beat the things we sell!” 2. Price: “You’ll pay less with us than you will anywhere else. No one can beat our prices!” 3. Service: “We have better service than anyone else. […]
Open gardens, open minds
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Gardening is a constantly changing hobby for many of us. When we visit garden centers, we are often not only buying plants that are familiar to us, but we are on the lookout for something new. Many private gardens have signature plants that might be a tree or shrub, or perhaps it is a plant(s) […]
An appetite for edibles
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When I grew up in southeast Portland in the 1950s and ’60s, my parents grew plenty of food in our yard. The parking strip in front of our house supported apple, peach, pear, plum and quince trees. The backyard held a full size cherry tree that boasted sweet fruit, provided comforting shade and supported both […]
Rainwater harvesting systems for the Willamette Valley
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The recent trend toward more extreme periods of drought has been a shock to residents of the Pacific Northwest. Many are able to maintain their landscapes at high levels only through heavy summer watering. This has forced people of the Pacific Northwest, and people from all around the world, to rethink their water-use strategies, as […]
Stepping outside the box
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From produce stands and cafés, to expanded product lines and cooking demonstrations, retail garden centers are trying novel approaches to attract new customers.
The multiplicity of Japanese maples
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Oregon leads the way in production of this diverse family of beautiful landscape trees.
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