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You are here: Home / Archives for Business

Identifying value and waste

By Curt Kipp — Posted April 26, 2019

The key is in knowing what the customer is actually willing to pay for The central concept of Lean is to identify process steps that add value and those that are wasteful, eliminating the latter to become more efficient. It sounds simple but isn’t. Rick and Elizabeth Peters own a Wilsonville, Oregon-based Lean consulting firm, […]

Filed Under: Nursery Operations Tagged With: Business, Digger, Digger magazine, Efficiency, lean, Wholesale Nurseries

Creating ‘standard work’

By Jon Bell — Posted April 26, 2019

Finding and reinforcing best work flows helps nurseries run a tighter ship Walk into JLPN Inc., a seeding operation and nursery in Salem, Oregon, and even if you’re not familiar with how to harvest or grade container seedlings, you’d soon be doing it like an experienced hand. How? Simply by looking at the laminated diagrams […]

Filed Under: Nursery Operations Tagged With: Business, Digger, Digger magazine, Efficiency, lean, Wholesale Nurseries

Organizing spaces with 5S

By Bill Goloski — Posted April 26, 2019

The 5S methodology for storage and arrangement makes waste reduction far easier Many nurseries deploying Lean to make their processes less wasteful have found that organizing work spaces is a crucial part of their approach. To do this, they are deploying a Lean methodology called “5S.” The letters stand for 1) sort, 2) set in […]

Filed Under: Nursery Operations Tagged With: Business, Digger, Digger magazine, Efficiency, lean, Operations, Wholesale Nurseries

Keeping things moving

By Jon Bell — Posted April 26, 2019

The Lean concept of continuous flow delivers big for Oregon’s nurseries Twenty people to five. A quarter-mile span to 20 feet. One week to 20 minutes. What do these all have in common? They are all some of the head-scratching efficiencies that individual nurseries across Oregon have realized since they’ve implemented one key Lean concept […]

Filed Under: Nursery Operations Tagged With: Business, Digger, Digger magazine, Efficiency, lean, Operations, Wholesale Nurseries

Looking at your marketing strategy

By Ian Doescher — Posted April 26, 2019

I have the privilege and joy of working alongside my brother Erik at our marketing agency, Pivot. He’s usually the one who sits in meetings, silently following the conversation for a while. Midway through the meeting he breaks his silence and asks a question that is so thoughtful, on the nose, and (often) paradigm-shifting that […]

Filed Under: Columns, Pivot Points Tagged With: Business, Digger, Digger magazine, Marketing

Knowing our customers

By Mike Hiller — Posted April 26, 2019

Last fall, I had the opportunity to meet Dr. Bridget Behe, a professor of horticulture at Michigan State University. She was giving a presentation on her research into the marketing of edible and ornamental horticultural crops, which is her area of expertise. If you are not familiar with Dr. Behe’s podcast, “Connect 2 Consumer,” I […]

Filed Under: Columns, President's Message Tagged With: Business, Digger, Digger magazine, Efficiency, lean, Wholesale Nurseries

Terra Nova Nurseries heads to plant expo in China

By Bill Goloski — Posted March 28, 2019

Oregon-based Terra Nova® Nurseries Inc. will showcase their plant breeding and genetics at the International Horticultural Exhibition 2019, which runs from April 29 through October 7 in the Expo Park of the Yanquin District of Beijing, China. Terra Nova will be the only American company to exhibit at China’s largest horticultural expo in nearly 10 […]

Filed Under: Nursery News Tagged With: Business, china, Nursery News, Terra Nova Nurseries, Wholesale Nurseries

The value of influence

By Jon Bell — Posted February 25, 2019

Nurseries strategically seek influence and recap the rewards About 10 years ago, Costa Farms launched a campaign called “O2 for You,” which was designed to play up the valuable role that houseplants can play in cleaning pollutants out of indoor air. The Miami, Florida-based horticultural grower — now one of the largest in the world — compiled […]

Filed Under: Nursery Operations Tagged With: Business, Digger, Digger magazine, Marketing, Wholesale Nurseries

A corner of the market

By Kym Pokorny — Posted February 25, 2019

The path of the specialty nursery has unique challenges and rewards There are many Oregon wholesale growers that offer something for everyone. For them, it’s all about variety — growing and shipping as much of what their customers need as possible. Specialty growers, by contrast, are a whole different breed. They pick one plant and […]

Filed Under: Nursery Operations Tagged With: Business, Digger, Digger magazine, Operations, Retail Nurseries, Wholesale Nurseries

Start here: your marketing budget priority list

By Ian Doescher — Posted February 25, 2019

Wouldn’t we all love to have the advertising budgets and marketing teams of Nike or Apple? Unfortunately, that’s not in the cards for most of us. Generally, small- and medium-sized business owners must prioritize their time and money. Are you wondering where to start, or whether you’ve covered the most important things? Here is my […]

Filed Under: Columns, Pivot Points Tagged With: Business, Digger, Digger magazine, Marketing

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