Increasingly, mass market retailers are paying wholesale nurseries for plants only when (and if) they are sold to the consumer. It’s called “pay by scan” (excuse the typo in the headline). The grower absorbs the cost of any plants that die or are stolen, and they also pay to keep them alive on store shelves until they are sold. This article in the Capital Press (Salem, Ore.) takes a look at who could benefit from this trend. Hint: It isn’t necessarily the mass market retailers.
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About Curt Kipp
Curt Kipp is the director of publications and communications at the Oregon Association of Nurseries, and the editor of Digger magazine.