Nursery Guide LIVE — a virtual marketplace bringing together green industry buyers with the top providers of plants, products and services — will take place Wednesday and Thursday, February 17–18, 2021 at www.NurseryGuideLive.com, the Oregon Association of Nurseries (OAN) announced today.
“Nursery Guide LIVE is designed to provide nursery industry professionals with sales and buying opportunities just as the spring shipping season kicks off,” OAN Director of Events Allan Niemi said. “It supplements the in-person Farwest Show, which is still planned for August 18–20, 2021.” The virtual event derives its name from the existing Nursery Guide book and www.NurseryGuide.com website, which are both owned and operated by OAN. The printed guide
is published annually, with 300 pages of listings and content. The website is available 24/7/365, and offers powerful search for various plants, services and supplies, with nearly 20,000 listings shown online.
“Nursery Guide LIVE is not a replacement for the book or website — it’s designed to complement them with a two-day interactive, virtual event,” Niemi said. “We are planning to make Nursery Guide LIVE a valuable networking and sales event every year.”
OAN member exhibitors will have the ability to populate their existing Nursery Guide online listings into their virtual Nursery Guide LIVE booth.
In creating the virtual event, OAN has chosen to work with Showmetry, a virtual events platform that offers an easy and intuitive layout with powerful features. These features include:
- a visually robust booth layout with simple setup;
- unlimited product listings with multiple images and videos for each product;
- live video chat features to interact with numerous visitors in a booth at the same time (or schedule private video chats);
- the ability to give live presentations for up to 30 attendees at a time; and
- the ability for attendees to search live to find what they’re looking for in the marketplace, then connect directly with the exhibitor.
Go to NurseryGuideLive.com for more information and to sign up to be an exhibitor. Sponsorships are also available. Attendee registration will be free and required for anyone attending. It will be available later in January.
Contact Allan Niemi at 503-582-2005 for sponsorship and exhibitor details.
The Oregon Association of Nurseries (OAN), based in Wilsonville, represents nearly 700 wholesale growers, retailers, landscapers and suppliers. Oregon’s ornamental horticulture industry is one of the state’s largest agricultural commodities, with over $1 billion in annual sales. Oregon’s nursery industry is a traded sector; nearly 80 percent of the nursery plants grown in Oregon are shipped out of state. For information, visit www.oan.org or call 503-682-5089.
Nursery Guide, a comprehensive guide to wholesale nursery products and business-to-business services, is published annually in print and continuously online at www.NurseryGuide.com. It includes nearly 20,000 plant, supply and service listings from OAN-member companies. For information or to launch your search, call 503-682-5089 or log on to www.NurseryGuide.com.
Allan Niemi, Director of Events, Oregon Association of Nurseries
Curt Kipp, Director of Communications, Oregon Association of Nurseries,