In response to the COVID-19 pandemic, OAN member Little Prince of Oregon Nursery (Aurora, Oregon) has created an online affiliate marketing program called Garden Center 911. Under this program, retailers refer customers to the wholesale grower’s consumer website, www.littleprinceplants.com. Little Prince sells the plants and ships to the customer directly, and the retailer gets a 20% commission on each referred sale.
“One of our core beliefs at Little Prince is the best place to buy Little Prince plants is your local Garden Center. That’s the first message an online shopper sees when they enter our online store, and that will never change,” Little Prince Director of Business Development Mark Leichty said. “We know that many garden centers have closed temporarily due to COVID-19, and we want to help support those businesses that supported us for so many years.”