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You are here: Home / Nursery News / Customers will pay more for the green label

Customers will pay more for the green label

By Curt Kipp — Posted October 28, 2014

Will retail customers pay more for plants that are labeled “water conserving” or “disease free?” According to Dr. James Pease, professor of agricultural and applied economics at Virginia Tech, the answer is yes.

Dr. Pease conducted a survey and found that the difference, in fact, could vary from 9 percent to as high as 60 percent, depending on the type of plant. He will share the results in detail during a webinar that is set for noon Eastern time (9 a.m. on the West Coast) on Tuesday, Nov. 4, 2014.Industry members are invited to participate. Simply log on to https://connect.extension.iastate.edu/irrigation-water/ and select “enter as a guest.” Then type in your name. Then, dial the conference phone number (1-888-619-1583) and enter participant code 491981.

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Filed Under: Nursery News Tagged With: Biological Pest Control, Conservation, Consumer trends, Irrigation, Marketing, Retail Nurseries, Science, Sustainability

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About Curt Kipp

Curt Kipp is the director of publications and communications at the Oregon Association of Nurseries, and the editor of Digger magazine.

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