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You are here: Home / Archives for Columns / President's Message

Knowing our customers

By Mike Hiller — Posted April 26, 2019

Last fall, I had the opportunity to meet Dr. Bridget Behe, a professor of horticulture at Michigan State University. She was giving a presentation on her research into the marketing of edible and ornamental horticultural crops, which is her area of expertise. If you are not familiar with Dr. Behe’s podcast, “Connect 2 Consumer,” I […]

Filed Under: Columns, President's Message Tagged With: Business, Digger, Digger magazine, Efficiency, lean, Wholesale Nurseries

Standing up for the industry

By Mike Hiller — Posted March 27, 2019

On Valentine’s Day, our group of about 15 OAN members and professional government relations staff visited the Oregon State Capitol. We split up into three groups of five to have meetings and meaningful conversations with our state senators and representatives in their offices. The annual OAN Advocacy Day has been one of our most effective […]

Filed Under: Columns, President's Message Tagged With: Digger, Digger magazine, OAN, OAN Members

Couldn’t stand the weather

By Mike Hiller — Posted February 25, 2019

Legendary Texas bluesman Stevie Ray Vaughan famously sang that he “Couldn’t Stand the Weather.” Here in Oregon, enduring the weather is one thing. As I suspect they do in Texas, we’re just trying to figure out what’s going on from one moment to the next. While the rest of the United States was suffering under […]

Filed Under: Columns, President's Message Tagged With: Digger, Digger magazine, OAN, OAN Members

Don’t fall into the trap of history repeating

By Mike Hiller — Posted January 25, 2019

The holidays and the grueling trade show season are over. Sports are in a lull. The days of cold, wet and dark are getting tiresome. We are all waiting on better weather — or at least seeing the sun. Depending on your segment within the nursery industry, you have either completed your digging for the […]

Filed Under: President's Message Tagged With: Business, Digger, Digger magazine, OAN, OAN Members

We are Oregon grown

By Mike Hiller — Posted December 28, 2018

If you have not visited Oregon to experience what is grown here, you need to. This issue of Digger is the Nursery Country issue, featuring the state’s quality plants and the growers who produce them. It’s a good read, filled with good information. However, there is no substitute for driving the roads, walking the farms, […]

Filed Under: Columns, President's Message Tagged With: Digger, Digger magazine, Farwest Show, OAN, OAN Members

Winter is coming

By Mike Hiller — Posted November 26, 2018

This might sound like a plug for Game of Thrones — after all, the Season Eight premiere isn’t that far away! But seriously, winter isn’t just coming, as they say. It’s here. Preparations must be undertaken. From a grower’s standpoint, we are almost done getting the plants ready to survive the winter. Some growers, meanwhile, […]

Filed Under: Columns, President's Message Tagged With: Business, Digger, Digger magazine, OAN, OAN Members

Support is critical

By Mike Hiller — Posted October 24, 2018

My name is Mike Hiller, I work at Kraemer’s Nursery in Mt. Angel, Oregon, and I am proud to be your new OAN president. But how did I find myself in this position? Several years ago, Mike Coleman approached me to consider joining the Executive Committee of the OAN Board of Directors. I asked him […]

Filed Under: Columns, President's Message Tagged With: Digger, Digger magazine, OAN, OAN Members

Climbing skyward

By Josh Zielinski — Posted September 25, 2018

Wow. I know it’s a cliché, but I honestly can’t believe how fast time has flown over the last year. It seems like it was just a month ago and I was scrambling to put together my very first Digger column. Funny thing is, they haven’t gotten any easier — especially after hearing people say […]

Filed Under: Columns, President's Message Tagged With: Convention, Digger, Digger magazine, OAN, OAN Members

A favorite ‘holiday’

By Josh Zielinski — Posted September 2, 2018

Growing up in a typical American household, we had all the usual holidays, such as New Year’s Day, Easter, Independence Day, Thanksgiving and Christmas. We celebrated birthdays too, just like many of the rest. But growing up in an Oregon nursery family, there was one more “holiday” — the Farwest Show. As far back as […]

Filed Under: Columns, President's Message Tagged With: Digger, Digger magazine, Farwest, Farwest Show, OAN, OAN Members

The ‘offseason’

By Josh Zielinski — Posted July 31, 2018

Sometimes I feel that people outside the nursery industry think we only really work during our harvest season, which for most of us is in the spring. The prevailing thought among my non-industry friends seems to be that after we ship the present crop and plant next season’s crop, we simply kick back and wait. […]

Filed Under: Columns, President's Message Tagged With: Digger, Digger magazine, OAN, OAN Members, Wholesale Nurseries

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CORONAVIRUS COVERAGE

Trade shows in the time of COVID

A demand ‘renaissance’ for nurseries

Western Nursery & Landscape Association falls victim to pandemic

MANTS 2021 to move online due to COVID-19

Nor Cal trade show canceled due to COVID-19

Reflections on Farwest

More articles

NURSERY NEWS

McHutchison and Vaughan’s Horticulture appoints new leadership, sales team

Friends of Nurseries awards announced by OAN

Oregon Garden Foundation reclaims management role

Zielinski appointed to state board of ag

Disaster loans available for drought-stricken nurseries

More Nursery News

FARWEST SHOW UPDATES

People’s Choice Award winners announced for the 2020 Farwest Show New Varieties Showcase

Augmented reality app allows New Varieties Showcase voting

Farwest Show launches virtual contest to crown 2020 New Varieties Showcase winners

MANTS 2021 to move online due to COVID-19

Growing with the industry: Farwest memories

More Updates from Farwest

From the pages of Digger

January 2021 – Nursery Country

December 2020

The Transportation Issue — November 2020

The Advocacy Issue: October 2020

September 2020

August 2020 — Farwest Edition

More issues of Digger

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