Keeping up with growing plants is difficult. To get it done right requires a shifting strategy and an insane time commitment. And timing. The bottom line of the business is a direct reflection of the right work getting done on time.
Turbocharge your career at Farwest
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It’s almost Farwest Show time, and I am pumped for it. The Farwest Show has been a staple in my life for as long as I can remember. My first memories of the show were going there with my parents as a small child. The highlight for me was getting together with my brother as […]
Where the lessons are
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Life moves too fast. My eighth grader just finished the school year and, frankly, I am replaying the 10,000+ times people told me, “Life only moves faster the older you get.” For everyone that ever told me that, and heard my adamant reply that “I live in the moment” and “It won’t apply to me” […]
Thank God for June!
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In the agricultural community, there are many things that set us apart from other industries. But after a rough spring, the one I notice most is resilience. And this year, we have definitely needed it. I can’t recall ever needing to phone so many friends to cry on their shoulders, nor do I remember so […]
Feeling revitalized
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The mask mandate is over. It seems like everyone recently has a little extra pep in their step. Life resembles a somewhat normal state again. Combine that with the spring air and return to outdoor activity, and “revitalized” is the proper word for the feeling. Speaking of revitalization, it is time to look at restoring […]
Blind spots
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I recently had the opportunity to get involved in a discussion with other nursery industry professionals about blind spots. It was an eye-opening experience and helped me better appreciate all the things that our great community does. What is a blind spot? I don’t mean the part of your car that blocks your view of […]
Fly like an EAGL!
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I am heading to Austin, Texas shortly. I’m going to assist my brother, Chris (president of Robinson Nursery Inc.), and his wife, Marie (marketing director at Robinson), in finishing the capstone course for Dr. Charlie Hall’s EAGL program (Executive Academy for Growth and Leadership). For those of you who haven’t heard about this program, it […]
It’s about relationships
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As we turn the page to February, there are a flurry of things that come to mind. Digging, inventory, and orders have been finalized — and now, we gear up for the craziness of shipping. We use the month of February to knock the rust off and prepare for peak shipping to come. Coming off […]
What sets Oregon apart
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The Nursery Country issue of Digger is quite possibly my favorite edition of the magazine each year. We get an in-depth look into the nursery and greenhouse operations that make our members world-class. With COVID-19 still in effect and tours being tough to come by, this issue is the best thing short of a tour […]
With purpose comes passion
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Fall has arrived and is running its course. The deciduous trees have progressed through their show of fall color and have dropped their leaves. In the plant grower’s world, this turns the page to harvest season. At the mention of the words “harvest season,” a litany of tasks runs through my mind — all associated […]
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