There are so many digital tools you can use to reach potential customers these days: digital ads on Google or Facebook, social media pages and advertising, videos, remarketing, blogs, websites, and more! In this new and evolving landscape, it’s easy to forget about one of the first digital marketing tools many of us used: email. […]
Show what you know
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Content marketing may not be a phrase you’ve heard — or maybe you’ve heard it and wondered, “What does that mean?” Wonder no more! Content marketing, simply put, is a way of marketing your own products and services not by directly promoting them, but by offering your knowledge and expertise to the public and letting […]
Keys to a ‘far from ordinary’ marketing campaign
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Doing something unexpected is just one reason why the Farwest Fanatics marketing campaign has been so successful.
How to make compelling videos
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Motion pictures are a great way to tell your brand story, and technology makes them easy to make.
Say enough, but not too much
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Advertisers should resist the urge to cram an overabundance of information in their messages.
Smartphones and smarter marketing
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Creating a mobile marketing plan is one of the smartest steps retailers can take to ensure their future business success.
Giving thanks to your customers
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It’s a good time to think about saying thank you to the people who make your business work — your customers!
Navigating around the social media landscape
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A look at today’s most popular social media outlets, from Facebook and Twitter, to Instagram and Snapchat.
Marketing across cultures to reach new customers
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America’s rich blend of cultures presents opportunities — and challenges — for business marketing efforts.
Getting return on your trade show investment
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Exhibiting at a summer trade show, such as Farwest, can provide a lot of bang for your buck.