Content marketing may not be a phrase you’ve heard — or maybe you’ve heard it and wondered, “What does that mean?” Wonder no more! Content marketing, simply put, is a way of marketing your own products and services not by directly promoting them, but by offering your knowledge and expertise to the public and letting […]
Keys to a ‘far from ordinary’ marketing campaign
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Doing something unexpected is just one reason why the Farwest Fanatics marketing campaign has been so successful.
How to make compelling videos
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Motion pictures are a great way to tell your brand story, and technology makes them easy to make.
Say enough, but not too much
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Advertisers should resist the urge to cram an overabundance of information in their messages.
Smartphones and smarter marketing
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Creating a mobile marketing plan is one of the smartest steps retailers can take to ensure their future business success.
Giving thanks to your customers
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It’s a good time to think about saying thank you to the people who make your business work — your customers!
Navigating around the social media landscape
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A look at today’s most popular social media outlets, from Facebook and Twitter, to Instagram and Snapchat.
Marketing across cultures to reach new customers
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America’s rich blend of cultures presents opportunities — and challenges — for business marketing efforts.
Getting return on your trade show investment
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Exhibiting at a summer trade show, such as Farwest, can provide a lot of bang for your buck.
Essential tips for marketing to Millennials
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To reach this key consumer audience, businesses must appreciate its unique attributes and craft messages that stand out on social media.