Digger magazine

Serving the Northwest Nursery Industry for Over 50 Years

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Ag is united in the face of adversity

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The fall season signifies a change. Colors explode on our trees, while crisp mornings and the precious opportunities for a warm day combine for a special time in Oregon. While I am a boy of summer, the fall has always been my favorite time of year. My two daughters are away at college, the hard […]

A more perfect union

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On September 17, 1787 — 234 years ago this month — the Constitution of the United States was signed. This year, as every year, scores of our youth will sit in classrooms learning about democracy’s sustaining win, as well as its noble cause — the creation of “a more perfect union.” But what does that mean? The […]

A summer of reconnection

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It felt like home. Last month, the nursery and greenhouse family came together to golf at the Duffers Classic, our annual tournament to raise funds for the Oregon Nurseries’ Political Action Committee (ONPAC). Although some displayed a rusty golf game, that could not hamper the tremendous feeling of reconnection we all shared. Our long national […]

Sustainability is our calling card

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It is fitting that this issue of Digger focuses on sustainability. Sustainability is embedded in how our nurseries operate, and it comes standard with all of our products. Last Labor Day, our region and the nearby Cascade forests came under attack from raging wildfires. Communities were destroyed, people were forced to evacuate, and the sky […]

Lessons of the pandemic

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Every business sector has had to adapt to the pandemic. The various trade associations representing these sectors also had to navigate the same challenging environment, but they had a double responsibility. They had to steer their industry through the pandemic, as well. Nurseries did fairly well after an uncertain start to the pandemic. Other economic […]

Going halfway to understand the new buyer

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In the nursery and greenhouse industry, we have always had to follow and understand consumer trends. Otherwise, we will never be able to build business models capable of enduring countless shifts in behavior. The changes in preferences and mores also influence a government that is tone deaf at times, more concerned with shaping behavior than […]

B2B interaction meets the next horizon

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The Oregon Association of Nurseries exists for one purpose — to help the members succeed in growing the best plants in the world. Oregon’s growers are doing their part. Recent data show the industry once again surpassing the $1 billion mark in sales. Resiliency never has had a better example than our members. They got […]