Beyond the ads you see on Facebook, Instagram, and Google, digital advertising may be something of a mystery to you. Many small- and medium-sized businesses aren’t sure where to start when it comes to digital marketing, because it is still fairly new and its landscape is ever-changing. Given the challenges, you may be curious about […]
Growing a vision for the future
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Many of us grew up watching Hollywood’s idea of what the year 2020 might look like. “Back to the Future” (1985) thrilled us with 21st Century visions of flying cars and hovering skateboards, while “Blade Runner” (1982) took us into a bleak world, populated by synthetic humans working on colonized planets. Now that we’ve arrived […]
Why we connect
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Oregon is a diverse place with mountains and coastline, high deserts and fertile valleys. The nurseries that dot the Oregon map are just as diverse. Liner production, reforestation, cut flowers, Christmas trees, retail, and large specimen growers are just some of the categories represented, and our people are just as diverse as our products. Oregonians […]
Knowing your customers
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“Location, location, location.” I have often heard that those three words are paramount for any brick-and-mortar retail business. I do not dispute their importance. Location matters for garden centers, too, but I think that three other words have greater importance: “Know your customers.” Knowing your customers — where they are coming from and what kinds of […]
Cumulative impacts have consequences
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The nursery and greenhouse industry is once again Oregon’s top agricultural commodity by value, according to a sales estimate for 2018. High-quality plants and green goods continue to be in demand here and abroad. With this momentum at our back, we now must turn the page to 2020. The new year promises a tumultuous presidential […]
Slowing down to take stock
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The days are shorter, colder and wetter, which means it’s beginning to look a lot like the winter season around the nursery. This time around the holiday season is a slower time of year. The greenhouses are all buttoned up for winter. The pipes are drained and winterized. We have the time to slow down […]
Shades of meaning
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It’s my privilege to work with a team of talented designers. One of them — Rachel Getsinger, Pivot’s senior design lead — takes the lead on many of our logo and branding projects. Recently, she has introduced Color Theory 101 to our clients when we present logo color options. In this month’s article, I’m passing […]
Turning protectors into producers
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Veteran’s Day is our yearly opportunity to thank all those who have served in our armed forces. OAN members have proudly served our country, and those in my family have done so as well. Originally known as Armistice Day, it is a day dedicated to honoring those who have served in the United States Armed […]
Ready to rise and shine
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I was fortunate to grow up on our family nursery in Canby, Oregon. It is where I found a love of plants and the nursery industry, and has brought me to being your president of the Oregon Association of Nurseries (OAN) this year. If we have not met, let me introduce myself. My name is […]
My Farwest Show favorites
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There are many reasons that I regularly attend the Farwest Show. One is for the social connection to others in the horticulture industry. There is camaraderie among garden people that I rarely see in other organizations, and it is hard to explain until you are part of it. I believe that social interactions are extremely […]
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