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You are here: Home / Archives for Columns

Positive indications for 2021

By Mike Darcy — Posted March 23, 2021

One year ago, on March 6, 2020, Plant Nerd Night was held for the 19th consecutive year with more than 500 attendees. Little did we know that the following week COVID-19 restrictions would begin, and Plant Nerd Night suddenly had the dubious distinction of being the last large in-person consumer gardening event that year. Gone […]

Filed Under: Columns, Mike Darcy Tagged With: Digger, Digger magazine, Mike Darcy, Retail Nurseries

A pause of appreciation

By Jeff Stone — Posted March 23, 2021

This is my 126th column as your executive director, and a lot has happened in the last  10½ years. As a history nerd, I went back to find the oldest version of Digger I could. I was able to locate Issue #2 (ever), from June 1956. The Oregon Association of Nurserymen, as it was known […]

Filed Under: Columns, Director's Desk Tagged With: Digger, Digger magazine, OAN, OAN Members, Politics

Brighter days ahead

By Kyle Fessler — Posted March 23, 2021

This past month marked the one-year anniversary of our lives getting flipped upside down by COVID-19. What began as a passing phrase on the news ticker quickly turned into what some expected could be the Great Recession 2.0. Uncertainty became the norm. Expectations changed by the day. We were all in need of direction, and […]

Filed Under: Columns, President's Message Tagged With: Digger, Digger magazine, OAN, OAN Members

Making every step count

By Kyle Fessler — Posted February 25, 2021

Every family has traditions. In the Fessler family, we have one time-honored tradition that dates back long before my time. Each winter — typically on a cold, wet winter Saturday — our extended family gathers in Grandpa’s shop to make sausage. It’s taken decades of practice, but the process has evolved over the years into […]

Filed Under: Columns, President's Message Tagged With: Digger, Digger magazine, OAN, OAN Members, Presidents Message

Going halfway to understand the new buyer

By Jeff Stone — Posted February 25, 2021

In the nursery and greenhouse industry, we have always had to follow and understand consumer trends. Otherwise, we will never be able to build business models capable of enduring countless shifts in behavior. The changes in preferences and mores also influence a government that is tone deaf at times, more concerned with shaping behavior than […]

Filed Under: Columns, Director's Desk Tagged With: Digger, Digger magazine, OAN, OAN Members, Politics

COVID-19 year two

By Mike Darcy — Posted January 25, 2021

The year 2020 probably instigated more changes in the physical way in which a garden center operates than any other year in history. Not only were there devasting forest fires resulting in hazardous air quality conditions and causing some garden centers to close, but COVID-19 also arrived. I cannot ever recall anything disrupting the workplace […]

Filed Under: Columns, Mike Darcy Tagged With: Digger, Digger magazine, Retail Nurseries

B2B interaction meets the next horizon

By Jeff Stone — Posted January 25, 2021

The Oregon Association of Nurseries exists for one purpose — to help the members succeed in growing the best plants in the world. Oregon’s growers are doing their part. Recent data show the industry once again surpassing the $1 billion mark in sales. Resiliency never has had a better example than our members. They got […]

Filed Under: Columns, Director's Desk Tagged With: Digger, Digger magazine, OAN, OAN Members, Trade Shows

Adapt, overcome and go live!

By Kyle Fessler — Posted January 25, 2021

Oregon nurseries have become well versed in the art of adversity. Out of sheer necessity, we have mastered the ability to adapt quickly to whatever may come at us. Winter can be a very erratic time for nursery growers in Oregon. Weather patterns can go from zero to 60 in the blink of an eye. […]

Filed Under: Columns, President's Message Tagged With: OAN, OAN Members, Presidents Message

The greatest benefit of all

By Kyle Fessler — Posted January 6, 2021

We often hear the phrase, “Membership has its benefits.” When we invest in a membership organization or cause, we expect to see a financial or emotional return on that investment. The Oregon Association of Nurseries (OAN) offers several programs that directly impact your bottom line, with a prime example being our health and dental insurance […]

Filed Under: Columns, President's Message Tagged With: Digger, Digger magazine, OAN, OAN Members, Presidents Message

Milestones and new beginnings

By Jeff Stone — Posted January 6, 2021

As we turn the page to 2021, many people take a moment around this time to reflect and rekindle the embers of a fresh start. Our natural surroundings can serve as a reminder of this process. Sprouting plants and budding trees signal new beginnings. Our industry plays an important role in that process. Many trees […]

Filed Under: Columns, Director's Desk Tagged With: Digger, Digger magazine, OAN, OAN Members, Politics

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Nursery Guide LIVE

Nursery Guide LIVE clicks into place

Booth spaces still available for Nursery Guide LIVE March 17–18

Nursery Guide LIVE virtual marketplace postponed due to winter storm damage

Keynote presentations at Nursery Guide LIVE virtual marketplace provide insight on green industry trends in 2021 and beyond

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CORONAVIRUS COVERAGE

Virtual is the new reality – for now

Trade shows in the time of COVID

A demand ‘renaissance’ for nurseries

Western Nursery & Landscape Association falls victim to pandemic

MANTS 2021 to move online due to COVID-19

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NURSERY NEWS

USDA-NRCS Annual Report available for download

Two online lecture series available from AmericanHort

tHRIve webinar explores marketing by plant benefits

Suicide prevention program focuses on ag community

SBA disaster loans available for five drought-stricken Oregon counties

More Nursery News

FARWEST SHOW UPDATES

People’s Choice Award winners announced for the 2020 Farwest Show New Varieties Showcase

Augmented reality app allows New Varieties Showcase voting

Farwest Show launches virtual contest to crown 2020 New Varieties Showcase winners

MANTS 2021 to move online due to COVID-19

Growing with the industry: Farwest memories

More Updates from Farwest

From the pages of Digger

April 2021 – The Greenhouse Issue

March 2020

February 2021

January 2021 – Nursery Country

December 2020

More issues of Digger

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