Jasmina Dolce has been hired for a newly created trade communications specialist for Bailey, according to a release from the company. She will write and share stories about the company, Endless Summer® Hydrangeas, First Editions® Shrubs & Trees, and Easy Elegance® Roses with consumer brand licensees, growers, garden centers and other trade audiences.

With more than 15 years of industry experience with the media side of horticulture, Dolce previously served in editorial roles for Greenhouse Product News and Lawn & Garden Retailer. She has delivered relevant and engaging content in partnership with internal and external marketing teams to develop promotional campaigns. She has a bachelor’s degree in communications with a focus on public relations and advertising from DePaul University.