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You are here: Home / Archives for Shelly Weasel

Search engine optimization: Helping customers find you

By Shelly Weasel — Posted July 1, 2020

Previously, I offered some tips on putting your website to work for you. This month, I’m back to help make sure your website can be discovered by search engines, such as Google, which is vital to helping both customers and other businesses find you on the internet. The primary goal of search engine optimization (SEO) […]

Filed Under: Columns, Pivot Points Tagged With: Digger, Digger magazine, Marketing, Pivot Points

The first employee people see

By Shelly Weasel — Posted April 24, 2020

Imagine you hired an employee who, when asked about your inventory, could only tell people what you used to sell. Or when asked where an item could be found, could only inexplicably point to empty space or not answer at all. Simply put, a single interaction with this employee might lead your customers to assume […]

Filed Under: Columns, Pivot Points Tagged With: COVID19, Marketing, Pivot Points

The Value of Membership

Meet the Leader: Rod Park

President’s Awards Banquet recognizes vital contributions

Meet the Leader: Mark Bigej

More member stories

NURSERY NEWS

Six decades of support

Bailey hires trade communications specialist

Pursell Agri-Tech hires director of turf and ornamentals

Fall Creek hires general counsel

Oregon State hires dean of agriculture sciences

More Nursery News

From the pages of Digger

June 2022 — The Sustainability Issue

May 2022 — The Technology Issue

April 2022 — The Tree Issue

March 2022 — The Greenhouse Issue

February 2022 — Retail Outlook issue

More issues of Digger

CORONAVIRUS COVERAGE

Virtual is the new reality – for now

Trade shows in the time of COVID

A demand ‘renaissance’ for nurseries

Western Nursery & Landscape Association falls victim to pandemic

MANTS 2021 to move online due to COVID-19

More articles

Nursery Guide LIVE

Nursery Guide LIVE clicks into place

Booth spaces still available for Nursery Guide LIVE March 17–18

Nursery Guide LIVE virtual marketplace postponed due to winter storm damage

Keynote presentations at Nursery Guide LIVE virtual marketplace provide insight on green industry trends in 2021 and beyond

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FARWEST SHOW UPDATES

Tailored to today’s customers

Little Prince repeats as Best in Show booth winner

Two stand out at New Varieties Showcase

Retailers’ Choice Awards embrace discoveries at Farwest

Farwest marks a gathering of new, returning faces

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