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You are here: Home / Archives for Shelly Weasel

Search engine optimization: Helping customers find you

By Shelly Weasel — Posted July 1, 2020

Previously, I offered some tips on putting your website to work for you. This month, I’m back to help make sure your website can be discovered by search engines, such as Google, which is vital to helping both customers and other businesses find you on the internet. The primary goal of search engine optimization (SEO) […]

Filed Under: Columns, Pivot Points Tagged With: Digger, Digger magazine, Marketing, Pivot Points

The first employee people see

By Shelly Weasel — Posted April 24, 2020

Imagine you hired an employee who, when asked about your inventory, could only tell people what you used to sell. Or when asked where an item could be found, could only inexplicably point to empty space or not answer at all. Simply put, a single interaction with this employee might lead your customers to assume […]

Filed Under: Columns, Pivot Points Tagged With: COVID19, Marketing, Pivot Points

Nursery Guide LIVE

Nursery Guide LIVE clicks into place

Booth spaces still available for Nursery Guide LIVE March 17–18

Nursery Guide LIVE virtual marketplace postponed due to winter storm damage

Keynote presentations at Nursery Guide LIVE virtual marketplace provide insight on green industry trends in 2021 and beyond

More Posts from this Category

CORONAVIRUS COVERAGE

Virtual is the new reality – for now

Trade shows in the time of COVID

A demand ‘renaissance’ for nurseries

Western Nursery & Landscape Association falls victim to pandemic

MANTS 2021 to move online due to COVID-19

More articles

NURSERY NEWS

USDA-NRCS Annual Report available for download

Two online lecture series available from AmericanHort

tHRIve webinar explores marketing by plant benefits

Suicide prevention program focuses on ag community

SBA disaster loans available for five drought-stricken Oregon counties

More Nursery News

FARWEST SHOW UPDATES

People’s Choice Award winners announced for the 2020 Farwest Show New Varieties Showcase

Augmented reality app allows New Varieties Showcase voting

Farwest Show launches virtual contest to crown 2020 New Varieties Showcase winners

MANTS 2021 to move online due to COVID-19

Growing with the industry: Farwest memories

More Updates from Farwest

From the pages of Digger

April 2021 – The Greenhouse Issue

March 2020

February 2021

January 2021 – Nursery Country

December 2020

More issues of Digger

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