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You are here: Home / Archives for Ian Doescher

Five business books worth reading

By Ian Doescher — Posted June 25, 2018

I love reading in just about any genre, but I don’t love reading books about business. The writing is often dry, the information sometimes unhelpful, and the tone often a little too boastful for my taste. That said, the right book can make a significant impact on work habits, creativity, and overall outlook. Here are five […]

Filed Under: Columns, Pivot Points Tagged With: Business, Digger, Digger magazine, Marketing, Pivot Points

Marketing efficiency

By Ian Doescher — Posted April 30, 2018

This is the Efficiency Issue of Digger, so I’m joining the party to talk about efficiency in marketing. By that I mean ways you can do more with less: less time, less money, fewer resources and so on. You may be expending too much time, effort or money. Here are a few simple suggestions for […]

Filed Under: Columns, Pivot Points Tagged With: Digger, Digger magazine, Marketing, Pivot Points

When simplicity beats creativity

By Ian Doescher — Posted February 27, 2018

At Pivot, the marketing agency where I work, I have the enviable (at least I think so) position of being on a creative team tasked with dreaming up creative campaigns for our clients. We’re the group that sits around bringing every resource to bear — clever plays on words, less clever puns, cultural references, eye-catching […]

Filed Under: Columns, Pivot Points Tagged With: Business, Marketing, Pivot Points, Retail Nurseries, Wholesale Nurseries

Who is the hero of your ads, and why does it matter?

By Ian Doescher — Posted December 22, 2017

Have you ever noticed how most Internet companies advertise their services? One company has super-fast speeds, one has ultra-fast speeds, one has blazing-fast speeds, and another has lighting-fast speeds. What’s the difference between super-, ultra-, blazing-, and lighting-fast speeds? Your guess is as good as mine. These companies are making a mistake many advertisers make […]

Filed Under: Columns, Pivot Points Tagged With: Business, Marketing, Pivot Points, Retail Nurseries, Wholesale Nurseries

Don’t underestimate the power of email

By Ian Doescher — Posted November 1, 2017

There are so many digital tools you can use to reach potential customers these days: digital ads on Google or Facebook, social media pages and advertising, videos, remarketing, blogs, websites, and more! In this new and evolving landscape, it’s easy to forget about one of the first digital marketing tools many of us used: email. […]

Filed Under: Columns, Pivot Points Tagged With: Business, Digger, Digger magazine, email marketing, Marketing, Pivot Points

Show what you know

By Ian Doescher — Posted September 13, 2017

Content marketing may not be a phrase you’ve heard — or maybe you’ve heard it and wondered, “What does that mean?” Wonder no more! Content marketing, simply put, is a way of marketing your own products and services not by directly promoting them, but by offering your knowledge and expertise to the public and letting […]

Filed Under: Columns, Pivot Points Tagged With: Marketing, Retail Nurseries, Wholesale Nurseries

Keys to a ‘far from ordinary’ marketing campaign

By Ian Doescher — Posted August 1, 2017

Doing something unexpected is just one reason why the Farwest Fanatics marketing campaign has been so successful.

Filed Under: Pivot Points Tagged With: Business, Digger, Digger magazine, Marketing, OAN, People, Plants

Building a brand to stand the test of time

By Ian Doescher — Posted July 3, 2017

Marketing expert Ian Doescher compiles a list of evaulation tools to measure your brand by

Filed Under: Uncategorized Tagged With: Business, Digger, Digger magazine, Marketing

How to make compelling videos

By Ian Doescher — Posted May 1, 2017

Motion pictures are a great way to tell your brand story, and technology makes them easy to make.

Filed Under: Pivot Points Tagged With: Business, Digger, Digger magazine, Marketing

Say enough, but not too much

By Ian Doescher — Posted March 1, 2017

Advertisers should resist the urge to cram an overabundance of information in their messages.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

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