Have you ever noticed how most Internet companies advertise their services? One company has super-fast speeds, one has ultra-fast speeds, one has blazing-fast speeds, and another has lighting-fast speeds. What’s the difference between super-, ultra-, blazing-, and lighting-fast speeds? Your guess is as good as mine. These companies are making a mistake many advertisers make […]
Don’t underestimate the power of email
By — Posted
There are so many digital tools you can use to reach potential customers these days: digital ads on Google or Facebook, social media pages and advertising, videos, remarketing, blogs, websites, and more! In this new and evolving landscape, it’s easy to forget about one of the first digital marketing tools many of us used: email. […]
Show what you know
By — Posted
Content marketing may not be a phrase you’ve heard — or maybe you’ve heard it and wondered, “What does that mean?” Wonder no more! Content marketing, simply put, is a way of marketing your own products and services not by directly promoting them, but by offering your knowledge and expertise to the public and letting […]
Keys to a ‘far from ordinary’ marketing campaign
By — Posted
Doing something unexpected is just one reason why the Farwest Fanatics marketing campaign has been so successful.
Building a brand to stand the test of time
By — Posted
Marketing expert Ian Doescher compiles a list of evaulation tools to measure your brand by
How to make compelling videos
By — Posted
Motion pictures are a great way to tell your brand story, and technology makes them easy to make.
Say enough, but not too much
By — Posted
Advertisers should resist the urge to cram an overabundance of information in their messages.
Smartphones and smarter marketing
By — Posted
Creating a mobile marketing plan is one of the smartest steps retailers can take to ensure their future business success.
Giving thanks to your customers
By — Posted
It’s a good time to think about saying thank you to the people who make your business work — your customers!
Navigating around the social media landscape
By — Posted
A look at today’s most popular social media outlets, from Facebook and Twitter, to Instagram and Snapchat.