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You are here: Home / Archives for Ian Doescher

Spending your first digital dollars

By Ian Doescher — Posted January 1, 2020

Beyond the ads you see on Facebook, Instagram, and Google, digital advertising may be something of a mystery to you. Many small- and medium-sized businesses aren’t sure where to start when it comes to digital marketing, because it is still fairly new and its landscape is ever-changing. Given the challenges, you may be curious about […]

Filed Under: Columns, Pivot Points Tagged With: Digger, Digger magazine, digital, Marketing, Pivot Points

Shades of meaning

By Ian Doescher — Posted October 23, 2019

It’s my privilege to work with a team of talented designers. One of them — Rachel Getsinger, Pivot’s senior design lead — takes the lead on many of our logo and branding projects. Recently, she has introduced Color Theory 101 to our clients when we present logo color options. In this month’s article, I’m passing […]

Filed Under: Columns, Pivot Points Tagged With: Digger, Digger magazine, Marketing, Retail Nurseries

The right information in the right place

By Ian Doescher — Posted September 4, 2019

My coworkers and I sometimes joke about our clients’ predilections for stuffing as much information as possible into an ad. To illustrate this, our designers created a presentation called “Applesauce.” It starts with an Apple Watch ad — simple and clear, with a single image and very little text. “Applesauce” then imagines what would happen […]

Filed Under: Columns, Pivot Points Tagged With: Digger, Digger magazine, Marketing

Brewing up some lessons in marketing

By Ian Doescher — Posted July 26, 2019

One of the most popular events at the Farwest Show is the annual Pub Crawl. So in this, the Farwest issue, let’s talk about — you guessed it — beer. Before we go on, I must confess that for a Portland native and current resident, I fail my city in two major ways: I don’t […]

Filed Under: Columns, Pivot Points Tagged With: Business, Digger, Digger magazine, Marketing

Lessons from a rebrand

By Ian Doescher — Posted June 24, 2019

Tillamook Creamery — and the cheese, ice cream, yogurt, and butter it produces — is an Oregon Coast institution with international reach. Its products are available around the globe. I’m passionate about Tillamook cheese. It’s the only cheese I will buy, and their ice cream is a treat. Recently, in celebration of their 110th anniversary, […]

Filed Under: Columns, Pivot Points Tagged With: Digger, Digger magazine, Marketing, Retail Nurseries

Looking at your marketing strategy

By Ian Doescher — Posted April 26, 2019

I have the privilege and joy of working alongside my brother Erik at our marketing agency, Pivot. He’s usually the one who sits in meetings, silently following the conversation for a while. Midway through the meeting he breaks his silence and asks a question that is so thoughtful, on the nose, and (often) paradigm-shifting that […]

Filed Under: Columns, Pivot Points Tagged With: Business, Digger, Digger magazine, Marketing

Start here: your marketing budget priority list

By Ian Doescher — Posted February 25, 2019

Wouldn’t we all love to have the advertising budgets and marketing teams of Nike or Apple? Unfortunately, that’s not in the cards for most of us. Generally, small- and medium-sized business owners must prioritize their time and money. Are you wondering where to start, or whether you’ve covered the most important things? Here is my […]

Filed Under: Columns, Pivot Points Tagged With: Business, Digger, Digger magazine, Marketing

Does your customer’s experience match your marketing?

By Ian Doescher — Posted December 28, 2018

Imagine this scenario: you see Apple’s commercials. They’re full of young people having fun, living their best lives (we’ve all seen them). You see Apple’s advertising — slick, smooth, promising technology that changes your life and leads you into the future. You hear about Apple’s products and how innovative and game-changing they are for the […]

Filed Under: Columns, Pivot Points Tagged With: Business, Digger, Digger magazine, Marketing, Pivot Points

When the well runs dry

By Ian Doescher — Posted September 2, 2018

When it comes to social media, customers expect to hear from the brands they love regularly. That means you need to post multiple times a week — maybe even every day! Maintaining a good social media page — whether on Instagram, Facebook, Twitter, LinkedIn, wherever — is often a lot of fun, but let’s be […]

Filed Under: Columns, Pivot Points Tagged With: Business, Digger, Digger magazine, Marketing

Brand positioning

By Ian Doescher — Posted July 31, 2018

The thing that beats price, quality, or service every time 1. Quality: “We have the best products or services around. No one can beat the things we sell!” 2. Price: “You’ll pay less with us than you will anywhere else. No one can beat our prices!” 3. Service: “We have better service than anyone else. […]

Filed Under: Columns, Pivot Points Tagged With: Business, Consumer trends, Digger, Digger magazine, Marketing, Pivot Points, Retail Nurseries

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