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You are here: Home / Archives for Alyssa Wise

Getting return on your trade show investment

By Alyssa Wise — Posted May 3, 2016

Exhibiting at a summer trade show, such as Farwest, can provide a lot of bang for your buck.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

Essential tips for marketing to Millennials

By Alyssa Wise — Posted March 1, 2016

To reach this key consumer audience, businesses must appreciate its unique attributes and craft messages that stand out on social media.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

5 steps to hit your target in the New Year

By Alyssa Wise — Posted January 5, 2016

It’s the beginning of a new year — the perfect time to set marketing goals for the next 12 months.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

Four keys to telling your brand story

By Alyssa Wise — Posted November 1, 2015

In the business world, if you don’t communicate your brand story, you are just another commodity.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

Connecting for the long term

By Alyssa Wise — Posted August 1, 2015

Networking is an excellent way to expand your business horizons. Learn the marketing pro’s tips for establishing new partnerships and making them last.

Filed Under: Columns, Pivot Points Tagged With: Business, Digger, Digger magazine, Farwest

It’s all about the relationships

By Alyssa Wise — Posted July 1, 2015

Marketing pro tips to achieve brand loyalty

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

NURSERY NEWS

Deciphering Oregon’s plastics recycling law

J. Frank Schmidt & Son Co. celebrates 80 years as a nursery standout

Monrovia Nursery Company celebrates 100 years of innovation and looks to the future

New AmericanHort CEO introduces himself to OAN

Bailey Nurseries removed dams to build environmental resilience

The new NurseryGuide.com powers up with new features

Terra Gardens owner’s gesture for his mother opens the door to other wheelchair-bound gardeners

OAN announces 2025 Friends of Nurseries award winners

More Nursery News

From the pages of Digger

August 2026 Digger: Farwest Show Edition

July 2026

June: The Shrubs Issue

May 2026: the Sustainability Issue

April: The Tree Issue

More issues of Digger

Pests and Diseases

Box tree moths pose a threat to Oregon nurseries

Managing Phytophthora: timing, temperature and emerging threats

Managing slugs and snails in Pacific Northwest nurseries

OAN leads grower-driven Japanese beetle solution

Prioritizing nursery pest challenges

More articles

FARWEST SHOW UPDATES

Sofia® Cherry Laurel and Saturnalia™ American hybrid oak shine at New Varieties Showcase 

Eschenfelder Farms wins Best in Show at Farwest

A sense of excitement in the air at Farwest

Deciphering Oregon’s plastics recycling law

New AmericanHort CEO introduces himself to OAN

More Updates from Farwest

The Value of Membership

ONF scholarships help recipients launch their career in horticulture

New AmericanHort CEO introduces himself to OAN

OAN members see benefits and rewards from serving ag industry organizations

More member stories

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