Amazon is getting into the Christmas tree business, according to a report from the Associated Press.
The online megaretailer, recently valued at $1 trillion, will deliver full-size, fresh-cut Christmas trees in large boxes to doorsteps this holiday season. The trees will be eligible for Amazon Prime shipping. Trees will be sent to customers within 10 days of being cut down, without water or maintenance materials.
As an example of the inventory, a 7-foot Fraser fir sourced from North Carolina will be available for $115. Other options include wreaths, garlands, and other sight unseen plant materials, which will go on sale starting in November. Pre-order options will also allow customers to choose convenient delivery dates.
Online orders rarely account for more than 2 percent of the total number of tree sales in a given year, according to the National Christmas Tree Association, so retail garden centers and wholesale growers alike will be watching to see how much business Amazon can capture. Click to here to read more about the offerings.