Survey tests whether customers will pay more, as well as which messages resonate the most By Lloyd Nackley, Bruce Colman and Sharon Selvaggio We’ve all heard it. People are worried about pollinators and want to do what they can to help. Some are planting pollinator gardens, taking up beekeeping, or choosing organic foods to try […]
Plant Features
Remarkable annuals
Annual bedding and garden plant sales represent approximately 70 percent of the total U.S. bedding and garden category, according to the USDA National Agriculture Statistics Services, totaling $1.29 billion out of $1.86 billion wholesale. Annuals pick up where perennials leave off, providing colorful foliage and flower displays inside the season. Customers are continuously searching for […]
Trees for screens
Living screens are as versatile as they are varied. They hide the neighbors, block ugly views, provide backdrops and create garden rooms. Originally, though, screens were used to hem in livestock. When humans made the leap from hunter-gatherers to start an agrarian lifestyle, they prevented animals from wandering by using living screens left behind as […]
Nursery Operations
Social networking tips for garden center businesses
More than three-quarters of Internet users over the age of 15 use at least one social media site, and the more social media sites and apps there are, the more your customers will be expecting to be able to find and engage with you online. If they can’t find your business on Facebook, Twitter or […]
The value of influence
Nurseries strategically seek influence and recap the rewards About 10 years ago, Costa Farms launched a campaign called “O2 for You,” which was designed to play up the valuable role that houseplants can play in cleaning pollutants out of indoor air. The Miami, Florida-based horticultural grower — now one of the largest in the world — compiled […]
A corner of the market
The path of the specialty nursery has unique challenges and rewards There are many Oregon wholesale growers that offer something for everyone. For them, it’s all about variety — growing and shipping as much of what their customers need as possible. Specialty growers, by contrast, are a whole different breed. They pick one plant and […]
The Value of Membership
Meet the leader: Janet Poot
Tell us about yourself. I grew up on a farm in the San Joaquin Valley of California where my parents had a greenhouse operation that grew hothouse tomatoes and European cucumbers for grocery stores. In 1985, we moved up to Hubbard, Oregon. In high school, I worked for Case Nursery (Aurora, Oregon) doing cuttings on […]
Green Industry Networking Calendar 2019
Make connections with OAN The Oregon Association of Nurseries is the community dedicated to the long-term success, profitability and excellence of Oregon’s nursery and greenhouse industry. Below are opportunities to connect with the industry, build your network and pursue your business success. Denotes OAN Event Download a print version of OAN’s Green Industry Neworking Calendar […]
