Seed Your Future launches BLOOM!, a vibrant national campaign which packages a discovery quiz, short videos and a library of educational materials from Scholastic that even businesses can use Retailers and wholesale businesses alike know that launching a new marketing campaign comes standard with a certain number of uncertainties. Will your audience like your message? […]
Nursery Operations
Where plant demand is headed
Nurseries navigate a new landscape as consumer demand evolves Americans love their pets. A lot. In 2017, they spent nearly $70 billion on their animal companions, and that number’s expected to rise to $100 million by the end of the decade, according to the American Pet Products Assocation. They also, it seems, love their smartphones, […]
Excellence on display
Is it worth the trouble of creating a display or trial garden at your nursery? We spoke to several growers about the challenges and benefits Many wholesale and even retail nurseries establish a display garden on their premises. These gardens can impress, instruct and inspire customers, while showing them what the plants look like in […]
Plant Features
Native tree selections for urban shade
Approximately 80 percent of the population of the United States now lives in urban environments where trees are both beloved — and imperiled. Estimates are that urban environments are home to 77 percent of invasive species introduced for horticulture and 13 percent for forestry. Species such as Callery pear (Pyrus calleryana) and Norway maple (Acer platanoides) […]
Plants for pollinators
Strong consumer interest drives demand for pollinator friendly plant selections As bees and other pollinators decline, the importance of building habitat in home gardens, parks, fields and commercial properties has edged into the public consciousness. Wholesale and retail nurseries can benefit from the market demand for plants that attract and nourish bees, butterflies and hummingbirds. […]
A perennial favorite
Traditional and new Agastache varieties offer beauty, fragrance and other endearing qualities If not for agastache’s manifold attractive qualities, growers and landscapers may have given up on this sun-loving flowering perennial long ago for its finicky and sometimes sprawling growth habit. Agastache has endured as a garden favorite with growers and landscapers because it checks […]
The Value of Membership
House panel revives agricultural visa proposal
The U.S. House Judiciary Committee and Chairman Bob Goodlatte (R-Virginia) on July 18 introduced a revised proposal to create an agricultural guest worker program. The Ag and Legal Workforce Act (bill / fact sheet) would create a new H-2C program to give farmers and ranchers access to a reliable workforce. It is similar to the Ag Act […]
Growing strong roots
The Oregon Nurseries Foundation supports incoming or continuing college students who are preparing for careers in ornamental horticulture and related fields Please join us in congratulating the Oregon Nurseries Foundation’s 2018-19 Scholarship Award Winners. Students were evaluated based on academic achievement, nursery industry commitment and financial need. Scholarships are applied for during winter term and […]
